The digital age has changed the way B2B communication is handled. The influence of technology over how businesses run is not new. It has always been that way. With the ever-evolving development of new technology, it is essential to make sure you are communicating with customers in the way they expect.
Generally B2C digital marketing efforts are usually focused around online lead generation and lead nurturing, to attract more leads, qualify the leads, and convert the most qualified leads and pass them to salespeople or to website, email newsletter, and other digital marketing channels.
Here are 3 successful digital marketing strategies you will need to adapt to if wish to reach today’s clients.
Website
Websites for business are a given. Think of your website as an ‘online salesperson’. Remember that it’s likely there will be multiple decision-makers involved in a decision to shop with you as a B2B business. That means plenty of eyes on your website and your branding.
Your company website should be an industry resource that engages clients and provides them with an informative and entertaining experience. That allows them to get the info they need easily. It should also provide you with a tool that collects data including sales leads.
So don’t underestimate this part of your B2B digital marketing focus. Presenting yourself as an established, capable, professional and dynamic organization through your website and branding can support in this area.
Social Media
Social media is obviously where the audience is nowadays. Having an active presence on social media can be beneficial to B2B businesses for a number of reasons – increase brand awareness, develop relationships with potential business customers, or open up a new channel of communication around customer service.
In general, there are 5 major social media networks to focus on today include: Facebook, Instagram, LinkedIn, Twitter and Youtube. Depending on your niche/industry, find out the most suitable and efficient social media networks to generate B2B leads.
So, in short, if we are not putting our marketing efforts on social media, we are going to miss out.
Search Engine Optimization (SEO)
SEO helps search engines find you and raises you higher in the rankings. Without SEO, it is impossible to get new visitors to your site. Without visitors, cannot grow your business.
according to Google, 71% of B2B researchers start their research with a generic search, while on average it takes 12 searches before a researcher engages with a specific brand’s website.
Therefore optimizing a website for search purposes gives your business a better chance of appearing in front of the right people, help your business gain visibility and move ahead of the competition.
SEO is mainly done together with content marketing. Creating a blog on a website is a must as this not only helps improve SEO but also helps to set you up as a thought leader in your industry. You can also consider looking for outside engagement and guest article opportunities that can link back to your blog and websites. This technique works to increase awareness of your own content and is an effective digital marketing strategy.
TRANSFORM YOUR BUSINESS TODAY!
If you’re a B2B business that’s not delved into digital marketing before, one of the best things you can do is create a concrete digital marketing strategy for your business now!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.