According to research , coupons are still the most powerful influencer among shoppers, and many of those coupons are found and clipped from newspaper inserts, surprised that today’s consumers still turn to traditional media despite an increase in their digital media consumption habits. Let’s have a look why newspaper inserts are still highly effective in the digital age.
Read more: https://www.sbsprint.com/news/is-flyer-distribution-an-effective-marketing-strategy
1) A Massive Audience
Don’t believe all of the hype about print being dead. Statistics clearly show that newspapers still reach a very large audience. In fact, according to data, more than 80% of adults regularly or occasionally read a newspaper while more than 50% of young adults between the ages of 18 and 34 read the newspaper either in print or online.
2) Have a Wide Reach
Newspaper inserts include a variety of promotional offers such as information on current sales, mini-catalogs, and new product launches. You may be surprised to learn that inserts still reach approximately 50 million households on a weekly basis. That’s not a number to sniff at.
3) Lasting Power
The thing with digital ads is they are fleeting. They’re there one second and gone the next. But newspapers have real lasting power and tend to stick around in consumers’ homes longer than most other media. This means people spend more time interacting with inserts and browsing deals and offers.
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