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Your brand story is the narrative of your company and an important part of your brand identity. A good brand story is meant to communicate who you are. Your story is what connects your branding efforts with one another, creating a bridge between your mission statement, brand style, and marketing strategies. A well-crafted brand story should include these principle:

A successful, well-established brand is immediately recognizable, loved and cherished by its customers. The act of putting out video content is known to make consumers have more trust in your brand. A simple, unscripted interview can make your brand look more genuine and trustworthy. Let’s talk about how your business can benefit from an interview video.

Let’s be honest, networking events are not really known for being people’s favourite activity. However, networking is essential in achieving career and business growth. These days, business networking is less about puffing out your chest and selling yourself, but is more about building genuine relationships with like-minded business people for the benefits of both your businesses. But why exactly do you need business networking?

Business networking involves making connections not only with customers, but also with other individuals who might refer business to you. It also involves connecting with people who provide information or training, which is also an excellent way of locating reputable vendors to hire for your own business. Want to make your business networking more effective? Check out these tips!

As you plan to grow your brand, the logistics of making growth happen should be strongly influencing the targets you set. We all know when talking about growth, increasing market share, developing new products, and finding new markets will be the ways to make it – but it is not about everything.

Brand recognition and brand awareness are very similar, but also widely different. Brand awareness is when people know about your company’s existence, but brand recognition is when people can recognize and identify your brand. When people are aware about your existence, how could they recognize your brand among all your competitors?

Startups have recently become a very popular idea among beginner entrepreneurs. There are over 300 million startups in the world, but only 20% remain on the market for more than a few years and become successful. Even if you are just trying to set up a startup, you have to go through the entire branding process to build up a brand in order to survive. Here we prepare some branding tips for startups.

It is not surprising when you walk through a train station, there are a few workers handing out tissue paper. Yes – free tissue paper! Of course these tissue papers also contain marketing material, either printed on the packet, or sometimes in the form of a card attached to the packet. You may be thinking, does it work? Well in fact, this tactic has its own merit. Let’s see how it can be an effective marketing tool for your brand!

Google Merchant Center is designed to be read by computers, which means data extracted more reliably than Googlebot crawling your website. However it doesn’t mean that you should only rely on the Merchant Center. In fact, Google’s SEO recommendations revolve around getting the most out of both Merchant Center and structured data. Here Google shares 6 SEO tips combining structured data and Google Merchant Center to improve your website’s presence in search results. 

Maybe you are experiencing this situation: I am utilizing every free marketing platform at my disposal, but I haven’t seen the increase I’d like! Yep, organic content can only get you so far. As algorithms change to make room for more paid advertising opportunities, it’s the best time right now to start testing with paid online advertising. We’ll break down some of the most common types of paid advertising marketing channels in today’s article.