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Generation Z is the newest market segment in town. In 2020, they became the largest generation and made up 32% of the population. Gen Z is known for being digitally attuned and culturally diverse, with a strong desire to find and create meaning. Surprisingly, data indicates that despite their near-constant access to technology, Gen Zers responds to print media and other offline marketing tactics.

In the last article, we’ve talked about rebranding and some rebranding strategies. Mergers, acquisitions, new leadership, new policies…… Rebranding is a great way to tell the world your company is going in a new direction. Once you’ve determined whether you need a partial or total rebrand, take a look at the following steps you’ll want to implement to successfully rebrand. 

We all grow and change over time, and so do brands. Whether selling a new product or just simply updating a logo, a rebrand keeps a company modern and reminds customers that, yes, they are still in business. Fortunately, rebranding is common, many major brands have successfully rebranded in the past. If you are considering a rebrand, keep reading this article to learn more about rebranding. 

Having a fantastic product to sell is just a part of what it takes to build a successful brand. The rest is all about making sure your customers know and recognize your brand when they see related elements. Here’s a closer look at brand recognition.

We’ve got to know about different branding types and how should we start, but we still couldn’t make it happen, why? Because your branding might go wrong. To help you navigate the challenging process of building a sustainable brand for your company, we’ve prepared a list of common branding mistakes for you. Check them out below, and make sure you aren’t making any of these mistakes.

We’ve been talking about branding in the past few articles, but how do we know what style of brand that we would hold before moving to the branding step? Here is where we need a brand style guide.

We’ve talked about different types of branding in the last article. Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your industry, personal branding can help increase your reputation as a leader. 

Just like there are many types of brands, there are lots of different types of branding out there. Branding is all about personality, it isn’t one-size-fit-all, the most effective strategies are highly personalized to the companies, groups and individuals using them. In order to help you make the kinds of decisions necessary to create a marketable brand, we’ve broken down the main types of branding for you.

As a small business owner, you know that you must make the most of your limited marketing budget. There was a time that corporate video was considered a luxury in a company’s marketing strategies, but is not anymore. Video is considered an integral part of an effective marketing plan. Here are some of the benefits you can achieve by corporate video production.

In the past, companies were just cold entities that supplied us with goods, but that’s not enough to get people to engage with your brand these days. Customers are attracted to brands they can relate to – brands with a great narrative to tell. Telling a compelling brand story can get people interested in your company, creating a memorable impression. This is a major part of building a brand, you should take time to brainstorm ideas for an accurate narrative. These 4 steps below will help guide you through the process.