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Google Merchant Center is designed to be read by computers, which means data extracted more reliably than Googlebot crawling your website. However it doesn’t mean that you should only rely on the Merchant Center. In fact, Google’s SEO recommendations revolve around getting the most out of both Merchant Center and structured data. Here Google shares 6 SEO tips combining structured data and Google Merchant Center to improve your website’s presence in search results. 

Maybe you are experiencing this situation: I am utilizing every free marketing platform at my disposal, but I haven’t seen the increase I’d like! Yep, organic content can only get you so far. As algorithms change to make room for more paid advertising opportunities, it’s the best time right now to start testing with paid online advertising. We’ll break down some of the most common types of paid advertising marketing channels in today’s article.

Instagram is a visual platform, but simply posting photos from time to time isn’t enough to hook the attention of your target audience and achieve good conversion. You need to combine the power of visual content with persuasive words to attract their attention. If you want to make your content more visible and improve social media engagement, then remember to avoid these bad caption ideas.

Influencer marketing has seen massive popularity and growth in recent years. Millennials trust social proof and word-of-mouth rather than brand advertisements. In fact, 70% of millennials are more influenced by bloggers than celebrities, content published by their favourite influencers has an impact on their purchase decision. This is why unsurprisingly, lots of brands are adopting influencer marketing as a key marketing strategy. Here are some of the most common and successful influencer marketing campaigns that you may try out.

Marketers started to use automation in their marketing role these days. Whether automation is a new or standard practice in your organization, there are common traps that marketers often fall into. Thus in this post, we will discuss some of the common mistakes that marketers should avoid. 

Currently there are almost 5 billion mobile internet users worldwide, which occupies more than half of the internet traffic. What does this mean? This means you can’t assume that most of your website visitors are desktop users. As the experience of browsing a website on desktop doesn’t always transfer to smartphones and tablets, you need

Email list segmentation is the process of breaking up your prospect email list into smaller and more targeted segments. The more you break up and regroup your email contact into specific groups, the finer your email pitch. But, why exactly do you need email list segmentation? Read this article to check out more!

In the age of digital marketing, traditional marketing is not dead. Even as the digital revolution continues to grow, traditional marketing will hardly go into collapse. Traditional marketing always has its value, because this is the way marketing has always been done. Below are some traditional marketing techniques that still matter today.

You might be thinking of Instagram as a visual driven platform, is there the need to optimize the captions? As your image might not always deliver your message, therefore you should avoid posting bad captions and find a good alternative to write good captions for your Instagram posts. Here are some tips for you.

Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.