In our previous article, we discussed the concept of a corporate video. Now, we will delve into the key components that contribute to creating a successful corporate video. By understanding these five essential elements, you can prevent the production of a costly and ineffective corporate video.
Read more: WHAT IS A CORPORATE VIDEO?
1. Build brand awareness
Regardless of the purpose behind sharing a corporate video, it is crucial to ensure that your company’s brand is deeply integrated into the message. Highlight your company’s notable accomplishments and incorporate recognizable brand elements like jingles, logos, or products to facilitate audience recognition. By effectively branding your company in the corporate video, viewers will gain a clear understanding of what sets your brand apart from competitors.
2. Have a purpose
Corporate videos vary in their purposes and should be tailored accordingly. Whether the objective is to attract customers, recruit employees, promote new products, or enhance brand awareness, it is essential to determine the specific purpose of your corporate video. By identifying your target audience, you can customize the content and messaging to effectively engage and communicate with them. It is crucial to align the video with the defined audience, ensuring that it speaks directly to their needs and interests.
3. Appeal to emotions
The importance of emotional connection in video production cannot be emphasized enough. Despite considering ourselves as rational beings, most purchasing decisions are driven by emotions. To effectively engage your audience, it is crucial to establish an emotional connection throughout your video. This approach captures their attention and encourages them to stay engaged until the end. While presenting facts and figures may be analytical and dull for the average viewer, evoking emotions is more likely to captivate and resonate with them.
4. Professional feel
While it’s not necessary for your corporate video to rival the production quality of Hollywood movies, it is still crucial to invest in professional corporate video production and engage a reputable agency. Corporate videos hold significant importance for your company, and cutting corners on production costs will reflect in the final product. By being frugal, you risk creating an ineffective video that falls short of capturing the attention and engagement of your audience, ultimately leading to a lackluster outcome similar to traditional uninspiring corporate videos.
5. Proper distribution
Once you have created an engaging corporate video, it is crucial to ensure its proper distribution, especially if your goal is to reach a specific target audience. Even the most well-crafted corporate video is of no use to your company if it goes unnoticed. Consider hosting your video on popular platforms like YouTube or embedding it on your company website. This approach can enhance your visibility on search engines and potentially improve your ranking with Google. Additionally, leverage the power of social media by promoting your corporate video across various platforms. Encourage viewers to like, comment, and share your video, as this will extend its reach to broader audiences.
Conclusion
Your corporate video doesn’t have to be boring and uninteresting for viewers. On the contrary, a professionally executed corporate video can significantly transform the perception of your company.
ShangHai has a team of skilled professionals to assist you in creating your corporate video. Get in touch with us now!