What is a corporate video?

Are you interested in producing a corporate video for your company? By combining appropriate content, a skilled video production team, and a reasonable budget, you can create a captivating corporate video. However, let’s start by understanding the concept of a corporate video.

In simple terms, a corporate video refers to a video created by an organisation or company, primarily utilised to promote and enhance the overall brand awareness of the company.

What’s the difference between corporate video and video advertising?

One distinguishing factor of corporate videos compared to traditional video advertising is the target audience they cater to. Unlike general public-oriented advertisements, corporate videos are specifically designed for targeted audiences such as shareholders, investors, clients, or employees.

Why are corporate videos needed?

People have various preferences. While some prefer reading text, others respond more positively to visual stimuli. In fact, video content accounts for a significant portion of global internet traffic, with Cisco reporting that 82% of it is attributed to videos.
Videos are easy to share. With the widespread use of handheld devices, people can quickly share videos when discussing your brand or product, providing tangible evidence rather than mere verbal descriptions.
Videos serve as effective marketing tools. Corporate videos can be indexed by search engines like Google, leading to increased website traffic for your company. This heightened visibility has the potential to convert more visitors into satisfied customers.

How corporate videos could help your business?

These days, online engagement plays a vital role in the success of businesses. With people constantly glued to their screens, corporate videos have become an ideal tool to capture their attention and convey your message effectively.

Generate brand recognition. By incorporating your company’s branding elements into your corporate video, you can create awareness among your audience about what sets your company apart from competitors. Highlight your notable achievements and prominently feature your recognizable brand design to make a lasting impression on viewers.
Enhance conversion rates. Studies have shown that including a video on your website’s landing page can significantly increase conversions by 80% or more. To achieve this, it’s crucial to focus on the content, quality, and strategic placement of your corporate video to effectively engage and persuade viewers.
Boost social media presence. Video content tends to attract higher engagement on social media platforms, with users being more inclined to share videos. Sharing your video content exposes it to wider audiences, amplifying its reach and potential impact.
Enhance search engine visibility. To establish a strong online presence and improve your business’s visibility on search engines, it is essential to have video content. Google recognizes the value of videos and often prioritises them in search results. Therefore, ensure that you include a video on your homepage to maximise your search engine visibility.

Conclusion

Having gained an understanding of corporate videos, it’s undeniable that incorporating them into your business will bring significant advantages. ShangHai has a team of skilled professionals to assist you in creating your corporate video. Get in touch with us now!