Posting on your Facebook page is no longer a guarantee that your followers will see your post, therefore you decide to pay for the ads. But what if you published an ad but don’t see it getting an expected reach? These are the possible reasons that your Facebook ads are not delivering.
(1) Your ad post is not available
The post associated with your ads might be removed, or you may no longer have the permission to view it. Or your post might contain content that can’t be promoted in an ad, such as ended offers, expired events, or products that are out of stock. Therefore, you should choose a different post to toggle the ads.
(2) The ads reached your spending limit
Another problem that is easy to forget is the ads going over your account’s preset limit. Once the limit is reached, Facebook will automatically stop showing your ads. And it is simple to fix it, just remove or reset the limit of your account through Ads Manager.
(3) The number of target audience is too small
Laser-targeting your ads helps in reducing wasted budget on people with no interest in you, but restricting your ads to an extremely narrow audience group might stop your ads from delivering as Facebook required at least 1,000 target audiences for the ads. What you can do is to add more behaviors or interests to expand your audience group.
(4) Your ads doesn’t comply with Facebook’s advertising policies
Your ads could be rejected for publishing, which is a fairly common issue on the platform. This is because Facebook rigorously makes sure every ad meets its advertising policies before publishing. There are plenty of reasons that cause Facebook to reject your ads, such as restricted or prohibited content including gambling, alcohol, weapons and others. You can make required changes or submit an appeal to fix this problem.
Conclusion
Now you probably know why your Facebook ads are not delivering and some ideas on how to fix it. Above list does not include every reason, but might save you from some common struggles. If you are still having problems with your campaign, you may look for professionals to get some advice.
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