As a small business owner, you know that you must make the most of your limited marketing budget. There was a time that corporate video was considered a luxury in a company’s marketing strategies, but is not anymore. Video is considered an integral part of an effective marketing plan. Here are some of the benefits you can achieve by corporate video production.
(1) Increase traffic
Videos can be responsible for increasing traffic on the internet as more people are likely to engage videos than text or images. Corporate videos boost your brand in search ranking and help in precise cutting of commercial strains. Even with your small business, you can achieve high rankings. Using platforms like YouTube to amplify your videos will help you in getting good traffic. This process will directly bring attention to your brand and what it wants to convey on the platform. Just to make sure the video quality, graphics, and animation used are from the updated technology and something that will grasp the viewer’s attention.
(2) Increase understanding of content
Video is a very comfortable and straightforward way to deliver information in a personal and high impact way. The information taken in through video is absorbed much faster than reading text on a page. Research shows that 94% of marketers say that videos have increased understanding of their products or services among viewers. Another benefit is that this information is stickier than text, which means customers tend to think about it for longer.
(3) Increase brand awareness
Video content is the best way to get your brand out there. Studies show that approximately 90% of people discover new brands or products while browsing YouTube, and 70% of them saying they’ve made a purchase from a brand according to the video they’ve watched. Since video content is going to be associated forever with your brand, try to deliver small messages instead of a big one as people are more likely to engage with shorter ones. You have to leave a good impression to make sure your content is appealing to your target.
(4) Consumers prefer video content
Consumers are spending more time watching videos online, indicating videos are a preferred form of content. In fact, when given a choice between different forms of content for learning about new products or services, 68% of them stated that they preferred to watch videos instead. If people find your video appealing, they might share it on their own to show others. This level of sharing leads to massive exposure to a targeted audience. Social media and business go hand in hand, including video will only heighten the chance of your business blooming.
Conclusion
It is best to use corporate video productions to elevate your brand’s name. Informative and engaging content may create and enhance your brand awareness. Need help on this journey? Contact us now. SBS have an experienced video production team to produce corporate videos for organizations.