About a third of the marketers involve content marketing in their marketing strategies to help build brand awareness. If you have no time to write yourself, outsourcing content creation will be a solution for you. You might think it will be very expensive or you will lose control on your creative content, but there are plenty of reasons you should do so.
(1) Cost effective
Hiring a full time professional writer frees your other internal team to focus on other advertising and marketing stuff, but it could also cost you over budget. A writer’s salary varies depending on their experience, you also have to pay him for overhead and benefits. While freelance content writers are typically charged by hours or by words, which could save you a huge amount of budget and the benefits.
(2) Able to publish more content
If you can figure out how your story begins and ends, you can look for the curiosity gap that your audiences might be interested inIf you can figure out how your story begins and ends, you can look for the curiosity gap that your audiences might be interested in your content. From there, you can try to integrate these curiosity gaps into your potential headlines. A great way to do this is to write an outline for your article before starting your writing.
(3) Get access to specialists
One of the main advantages for outsourcing content creation is the ability to publish more. If you are a SME which only has a few employees, it will be difficult to maintain constant posting. But for your best SEO results, you should constantly post at least 16 posts each month, or in other words 4 for each week. Outsourcing content creation takes this task off your plate, at the same time maintaining your SEO results.
(4) Meet your business goal effectively
Knowing your target audience and coming up with the idea that appeals to them is the most difficult part of the content creation process. Outsourcing content creation helps to ease this task. You may get a fresh perspective from a professional content writer who specializes in analyzing audiences. The professional content writer can help to capture your reader’s attention and keep them on your website.
Conclusion
As outsourcing the content creation could help to deliver high quality content for your blog, you can stop struggling with content writing on top of other marketing duties. Thus, your marketing team might be able to focus on other marketing tasks, while your content creation is still on tracking.
TRANSFORM YOUR BUSINESS TODAY!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.