Email list segmentation is the process of breaking up your prospect email list into smaller and more targeted segments. The more you break up and regroup your email contact into specific groups, the finer your email pitch. But, why exactly do you need email list segmentation? Read this article to check out more!
(1) To boost email open rates
If you send a perfectly presented email to an untargeted subscriber, they will probably not open it at all. But, if you send an adequately presented email to a segmented subscriber, they might be opening it as they feel relevant to the email, which will boost your email open rates.
(2) To increase email click-through rates
Email click-through rates represent the number of people who click on the links or CTA provided in an email. Since email segmentation helps to send relevant contents that will help to increase the email open rates, it is a higher possibility that people click into the links provided in the email.
(3) To improve conversion rates
Conversion means the purchase made after opening and clicking through the email. When you send the emails to the segmented subscribers at the right time, the possibility for them to open, click through, and purchase your products grows substantially. All these happens when you segment your email subscriber list as finely as possible.
(4) To reduce unsubscribe rates
The primary reason that people unsubscribe from email marketing is receiving repeated irrelevant content at odd times. List segmentation could help in avoiding all these problems. In addition, it could also help you to avoid spam filters, as subscribers will consider you as a safe sender when they see relevant content from you.
Conclusion
With email list segmentation, you can target prospects with the relevant email communication at the right time and frequency. Thus, it can help to offer your subscribers a more personalized marketing experience, which could generate more revenue for your business.
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