The ongoing COVID-19 pandemic has had a profound impact on traditional business and the only long-term solution to these challenges is transformation and digital is the way to get there.
Simply put, digital transformation is the application of technology to solve problems in new ways that leverage new technologies. It opens new ways of developing and offering traditional business using digital platforms to work and engage with customers. Digital feeds businesses with novel insights about their customers’ needs, helping them better understand them.
Understand Your Customers
In this digital era, people in general are now used to being offered products or services in their daily life and, they expect the same from their professional services providers.
Using digital platforms with data analysis ability is the best way to understand clients’ business needs in a very cost and time-effective way. This will help improve and strengthen your existing services to match your customers’ preferences, or introduce new services tailored to their needs.
Enhanced Data Collection
Data can be the key to unlocking customer insights and help drive business growth. Digital transformation is able to create a system for gathering the right data and incorporating it fully for business intelligence at a higher level.
The importance of data in decision-making should not be underestimated. With the right leadership to encourage this attitude throughout an organization, the road to a higher ROI will become much easier.
Transforms Customer Experience
The experience of customers is at the heart of digital. As a result, the primary focus of digital transformation is to use cutting-edge technology to improve the customer experience.
The world’s obsession with the latest technology, social media and apps revolve around a desire for an easier life. People want valuable solutions to their problems. Transforming outdated service offerings into digital-first and hybrid digital is what will differentiate businesses, improve customer satisfaction and create new opportunities for profit.
TRANSFORM YOUR BUSINESS TODAY!
Whatever a company’s vision for the future, it must include digital transformation in order to grow. Digital transformation has been seen as a necessity for survival for businesses around the globe, especially during this pandemic crisis.
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.