What is content marketing? Is about showing the world that you’re awesome at what you do. Content is king in creating awareness and generating quality leads which sustains healthy sales growth. The higher the quality of the content, the more valuable it is to your audience, and the more likely they are to engage with your business.
Why is content marketing important to your business?
(1) Heart of Digital Marketing Strategy
The critical importance of content marketing is that it connects and supports all the elements of your digital marketing strategy. The content that you create can be used for blog, email marketing, social media, etc. With a solid content marketing strategy in place, each channel uses the marketing tactics you deem best to achieve your marketing goals and sales revenue targets.
Creates a high-quality content, that is then built into and supports each of your digital marketing campaigns. For example, once visitors arrive at your website you need content that will keep them there, and will have them return to your site again and again. And your email base equally needs content based on their relationship to your company and stage in the buying cycle.
(2) For Better Search Engine Optimization (SEO)
SEO is a more technical reason to create great content, but also a great one. It is how search engines use your content to connect you to your next customer! Search engines like Google perform crawls of each website’s content in order to determine what users they will bring to your website. Strong content will generate more website traffic because the search engines have a clear idea on the purpose of the business. .
People, including buyers of your products and services, go online and use the power of Google and search engines to find solutions using keyword strings. The businesses who have mastered how to get to the top of search are the big winners in organic search. They’re bringing qualified traffic to their websites. So, one of the best ways that you can build organic traffic to your website is with great content.
(3) Build Trust with Website Visitors
Great content is a powerful tool in building trust as a business. Consumers read your content, and from it, gain an understanding about your business, your values as a company, your brand. Developing great content builds your business reputation over time. The trust you build helps your business establish a positive brand reputation. This can keep you top of mind when the consumer is ready to buy.
In addition, when your leads and customers start to see that you are consistently publishing content across platforms, they may come to see you as a leader in the industry. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.
(4) Build Your Brand Authority
Buyers want peace of mind in knowing that they are dealing with true experts. This is another reason why content marketing is important. Content marketing demonstrates your expertise by providing valuable knowledge that helps consumers make more educated purchasing decisions.
Your great content, shared with each blog post or info-graphic, reaffirms your leadership position for your leads and customers. The consistent production of great content builds your brand authority. As your brand authority increases, Google will send more quality organic traffic to your website. These quality website visitors will not only stay longer on your website, and read more of your content, they are more likely to become prospects, leads and sales.
Conclusion
In today’s business world showcase yourself as a credible and reliable supplier through content. Content marketing builds your business reputation online. Viewers are served up with a range content in forms such as blog posts, videos, infographics, presentations, social media posts.
Therefore, your digital marketing strategy, and specifically the quality of your content, will attract and convert new customers to your business.
TRANSFORM YOUR BUSINESS TODAY!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.