What is after sales service?
After-sales service refers to all the things you do for the care and feeding of your valued customers after they buy your product or service. After-sales service is important for any business, it’s not enough to say “Thanks” or “Keep in touch” after a sale is complete.
Long-term success is built on real and lasting customer relationships. When clients get the most out of your product or service, they’re naturally happier with it and makes them more likely to order again, and to tell the world, too.
But, what should we do for after-sales service? Check out some tips here:
Online Support
Nowadays, many companies have started providing online support for any of the product or service related queries. There is a dedicated helpline for customer service wherein the grievance redressal mechanism is carried out according to the standard procedure of the company.
With online support service provide by companies, customer can call the online support or chat as per his comfort, discuss the problem and get it resolved. Online support is very effective and resolve the problem immediately in most of the cases.
Maintain Communication
Keep in touch and maintain communication with clients is important. It is advantageous to contact customer one weeks after the purchase to ask them what they thought of the experience if they have any questions. This contact serves only as a mark of attention, not to sell them more. The goal is to know client appreciation of the product or service sold.
On the other way, we can continuously maintain communication with client by sending an e-newsletter to inform them about topics that affect them, or by offering information through messages, articles, videos and webinars to help advise them on needs. This will show your professionalism and expertise.
Ask for Recommendations
If client appreciates your services or products, there is no reason not to recommend you. Delighted clients will be eager to help you offer your services or products to those around them. And their opinion will be more taken into consideration than an advertisement.
When a recommendation comes from someone who has actually used your services, it has an extra layer of credibility and trust. For the most part, customers are willing to refer because they know how important referrals are and people like to help.
Don’t underestimate the power of after-sale marketing. According to a a study, repeat customers spend roughly 67 percent more than first-time buyers. So, don’t neglect the after-purchase experience, grab a massive opportunity on the table for additional sales.and nurturing one-time buyers into loyal customers.
TRANSFORM YOUR BUSINESS TODAY!
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