Maybe you are experiencing this situation: I am utilizing every free marketing platform at my disposal, but I haven’t seen the increase I’d like! Yep, organic content can only get you so far. As algorithms change to make room for more paid advertising opportunities, it’s the best time right now to start testing with paid online advertising. We’ll break down some of the most common types of paid advertising marketing channels in today’s article.
(1) Google Ads
Google is the most popular search engine and largest traffic driver on the internet. Google Ads aims to connect their users with the very best results so they keep coming back. They do this with organic search ranking, but also offering pay-per-click (PPC) advertising opportunities for all sizes of advertisers. As it offers a mass paid advertising option to all advertisers, Google Ads is a well-populated marketplace for you to start testing your paid ads.
(2) Social media paid advertising
If you have already been investing in building your social media presence, and would like to drive more traffic to your website, social media paid advertising could be a great place to start. Some social media marketing channels we recommend looking into include Facebook (with 2 billion active users), Instagram (unique visual features), Twitter (for text-based messaging), Snapchat (Gen Z and Millennial favourite), and LinkedIn (B2B and B2C professionals alike).
(3) YouTube sponsorships
People keep coming back to YouTube because they know it’s a reliable source for educational information and entertainment. If your offer is best told through video, investing in YouTube paid ads could be a great way to advertise to your target audience. Types of YouTube ad formats include discovery ads, in-stream ads, pre-roll adverts, bumper ads, overlay ads, display ads, and sponsored cards. You will use the Google Ads platform to create your YouTube ad campaign and decide which ads type you want to test.
(4) Podcast sponsorships
One of the major benefits of partnering with podcasters is that they already have a group of loyal listeners. Instead of having to build trust from zero, you will be able to tap into an audience that’s already built the podcaster’s recommendation. You can also be hands-off with the delivered content, as the podcaster will advertise your brand for you. However, each podcaster will have a different price range based on their audience size, number of downloads, and other factors.
Conclusion
Rather than relying on organic content to drive visitors to your landing page or website, paid marketing channels allow you to target your advertising based on audience demographics, keywords, search intent, and more. Once you have your paid advertising goals and budget, you can start brainstorming and researching which paid marketing channel may fit you the best.
TRANSFORM YOUR BUSINESS TODAY!
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