When thinking about different marketing channels to engage with ideal customers, what is the first thing that comes to mind?
Probably Facebook with its more than 2 billion active users or Instagram with it’s 800 million active users? But what if there is another platform out there, it is text-based, has a 98% open rate and is the most engaging marketing channel on the planet ?
It’s called WhatsApp.
What is WhatsApp? WhatsApp is a free mobile messaging app that allows users to communicate with friends and family, used for group messaging, calls, and multimedia sharing, regardless of mobile device type. The app also allows for international communication between users.
Since the beginning of 2018, WhatsApp released a new application called WA Business (WhatsApp for Business). Businesses can interact with their customers efficiently by using tools to automate, sort and quickly responds to messages.
But, what can we do with Whatsapp Business ?
(1) Getting Customer Feedback
Using WhatsApp Business can be an inexpensive and quick way to generate customer feedback. Instead of having to call an individual customer, or send an email hoping they would read it, we can create questions inside different segmented groups. Customer participation is always a great way to get relevant answers for business.
(2) Providing Customer Support
By using Whatsapp Business, companies can respond customers directly and quickly to provide a good customer experience for clients. And the powerful thing is that the app supports all sorts of media. This means next to text; can use audio, video, maybe even a quick call to provide excellent customer support.
(3) Deliver Special Offers
With the high open rate, makes Whatsapp Business ideal for couponing. Post a “coupon” to Whatsapp Business story and announce that the offer expires at the end of the 24-hour story period(a story is only live for 24 hours). The time-critical nature of the story helps create a sense of fear of missing out for customers and potential sales leads.
(4) Doing Consumer Research
Want to know which feature should work on next startup? Ask customers. Not sure what kind of flavours should add to store? Ask customer to between different options. So, using Whatsapp Business is doing marketing research quickly and efficiently, and best of all, it is free!
Conclusion
WhatsApp is powerful and can now be used for your business as well. WhatsApp Business is the ideal tool to reach your audience, build a connection, promote your brand or product and service, and communicate with your audience in real-time.
Want to learn more about growing your business through digital marketing? Looking to take your business to the next level? Leave your comment and we will contact you as soon as possible!
TRANSFORM YOUR BUSINESS TODAY!
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