Marketing tools are tools that companies use to develop and promote their products and services. Businesses use various marketing tools to communicate company information, stimulate customer interest and motivate action. An integrated marketing approach applies several tactics to engage customers and build business.
It is important to know which tools are best for your business. In other words, which tools you need to achieve your primary goals and objectives. In most cases, people use multiple marketing tools at the same time. Below are some marketing tools with an explanation of what they are and why businesses use them.
(1) Social Media
In the world of Internet marketing, social media is a marketing tool where you try to develop an interactive online relationship with consumers. Blogging, posting, sharing and tweeting are popular social media marketing tools. Media sharing, pinning, bookmarking, and commenting on social media websites are also popular.
(2) Google Analytics
If you have an online business or your company has a website, Google Analytics is extremely useful. It gives you an overview of where your visitors are coming from. It also tells you what type of people are visiting, and which content on your website performs best. This data will help you set up conversion goals.
(3) Direct Mail
Direct mail or direct mail marketing specifically targets potential customers. Traditionally, we have referred to the letters as ‘mailshots.’ Designing an emailshot differs from creating a webpage or designing for print as you have to consider the specific needs of your target audience and the technical requirements of different email applications.
(4) Surveys
Surveys are useful for determining which products to create and also for improving or upgrading existing goods. A survey can ask a representative sample of consumers what they like about your and your competitors’ products.Most marketing professionals will mention surveys when you ask them to list their most important marketing tools.
(5) Customer Loyalty Programs
Customer loyalty refers to the likelihood that existing customers keep coming back. It is much cheaper and requires less time to get an existing customer to buy your products than new ones. Some studies suggest that it costs seven times more to get a new customer to buy from you than an existing one.
Conclusion
Developing and maintaining a good marketing campaign takes time and effort. When it looks as though nothing is happening to your business, you may need to re-evaluate your strategy and marketing tools. Because at the end of day, your results is dependent on how you adapt to changes in the marketplace to align with consumer behavior.
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