A website is the most important marketing tool you have. Think about it: when you want to know more about a company or business, you usually turn to Google and search and eventually end up on their website. The same goes for the products and services you are looking for.
Having a website for business has become crucial. If you are into a business and do not own a website, you might be losing a lot of potential customers. Therefore, knowing the importance of a website is key to grow your business and differentiate your business from the competition.
Engaging Content
Now, for any company that offers services, users will inevitably turn to the past clients and the case studies section of a website. So much information is gained by users browsing a website: what users see and read shapes the perception of the company or brand in the user’s decision-making.
According to research, more than having a website’s main pages written in an engaging way, a business that blogs regularly typically receives 67% more leads than those that don’t. So, publishing a blog post can build website authority, lead to an increase in website traffic, and can enable readers to engage with your business by leaving comments.
Establish Credibility
Customers nowadays expect businesses to have a website, just like in the old days, when customers expected businesses to have contact information mentioned in their brochure, this is a crucial first step in establishing credibility and build trust.
From this perspective, websites are an essential tool for businesses to establish their credibility and build trust with their customers. This can then be further boosted by local SEO services to attract a local demographic for businesses that might be new in the market.
Customer Support
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access the website to get the information they need, which is one of the key elements in the importance of a website in the business.
Customers don’t necessarily have the means to travel to a physical location with their complaints or concerns. Making a chat box available to a customer can make a huge difference. It might even affect whether they choose to make a purchase. No matter how dissatisfied a customer might have felt, good customer service can help enhance your website and keep them on as a buyer in the future.
Digital Marketing
A good website reflects your business brand, offers high-quality content and is easy-to-navigate. Website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to website, which should effectively convert guests.
If you plan on leveraging digital marketing to increase leads and grow business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend.
TRANSFORM YOUR BUSINESS TODAY!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.