In the age of digital marketing, traditional marketing is not dead. Even as the digital revolution continues to grow, traditional marketing will hardly go into collapse. Traditional marketing always has its value, because this is the way marketing has always been done. Below are some traditional marketing techniques that still matter today.
(1) Billboards
Billboard using printed images on canvas is still commonly seen in marketing strategies. From highways to hallways, billboards could be everywhere. This marketing method uses larger images and fewer words. Larger signs will never be overlooked, giving billboards a wider reach across geographical boundaries.
(2) Direct mails
Direct mail today scores on creativity, personalization and targeting a specific audience. Direct mail is easy to understand, and at the same time also has a good power to influence readers. Faster response rate, more purchases and greater ease of retrieval makes direct mails still powerful in today’s age.
(3) Print ads
Print media is not dying, instead it is evolving. Mobile penetration only made print media more exclusive. Newspapers and magazines are now visible on digital media, and the appearance of smartphones will be a good help for print ads.
(4) Salesperson
Marketing is an art which requires experience and training, that is why marketing institutions are still needed. Customer services also play an important role in converting potential customers into solid customers or even help in client retention.
Conclusion
Traditional marketing still covers a lot of ground even generation changes. While digital marketing is continuing to gain ground, traditional marketing techniques remain as an important role for interactive and skilled marketing.
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