What is brand awareness?
Brand awareness is the way in which consumers recognize and remember your business. Establishing brand awareness is valuable when marketing and promoting your company and products, the greater the brand awareness you have, the more audiences will be familiar with your logo, products or services.
Why is Brand Awareness Important? No matter the quality of products, no matter how much spend on advertising, business isn’t likely to get very far if it doesn’t have a brand to set itself apart. So, brand awareness is important because it helps clients understand and become comfortable with your products or services.
Your brand packages up your company name, logo, offerings, and content into an experience for your audience and customers. It is the aspect of businesses that consumers come to trust and make a purchase, which places businesses ahead of their competitors.
How to build Brand Awareness?
1) Create Shareable Infographics
One of the most shareable content formats out there is the infographic. Infographics are a bright and colorful way to display interesting marketing data and statistics. These content powerhouses often get shared far and wide, making them a great tool for brand building.
2) Through Referral Programs
One way to achieve brand awareness is through a referral program. A referral program not only increases the amount of people who know your products, but it also brings that awareness from a source that people trust––their own friends and family. Users will gladly spread word of your product or service when they know they’ll get an added perk.
3) Start A Podcast
On the quest of achieving greater brand awareness, the more value you can add to consumers’ lives, the more likely they are to remember you and hopefully become your clients. So, starting your own industry podcast where you interview industry experts is a great way to build your brand while also developing relationships with others in your field.
4) Impressive Your Content
Content is the easiest way to show personality and share opinions and positioning on issues — two major components that personify and humanize your brand. Therefore, another great way to get your brand known is to deliver memorable, valuable content and you’ll be introduced to new audiences and make a lasting impression.
As a result, brand awareness is often seen as the first stage of the marketing funnel. By creating brand awareness, we can cast a wide net across the audience of potential buyers. From there, we can funnel leads towards the research and decision-making processes, and eventually the buying process.
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