Rebranding refers to a company rethinking its marketing strategy with a new company name, logo or design. Rebranding is usually being done with an intention of developing a new, differentiated identity in the mind of customers. While considering a rebrand, having the right reason is important. Therefore, when should and shouldn’t you consider a rebranding?
Reasons TO consider rebranding
(1) Market repositioning
Brands are designed to connect companies with their customers. If you are repositioning your business and targeting a new customer profile, you will need to make a rebrand to ensure your brand follows suit. You might also consider refreshing your brand if you are expanding to an international market.
(2) Merge and acquisition
When two companies merge together, it means two brands come together. You can’t just let both brands battle it out if your brand acquisite with another brand. Thus, finding a new brand that could reflect the new entity will be a good way to build trust among two brands and most importantly, to prevent confusion.
(3) New philosophy
Infographics are a great tool for visual teaching and learning and deliver information directly to your audience’s brain. Infographic is a Your business’s visions, missions and values affect every decision you make. If your business’s visions, missions and values are shifting or changing the direction of your business, they are no longer reflecting your brand, then a rebrand might be a good decision. You will need to reevaluate your brand to match your company’s visions, missions and values.
Reasons NOT TO consider rebranding
(1) Boredom
It is commonly seen that people consider a rebrand because they are sick of looking at the same logo and slogan everyday. However, whenever you start to feel bored with your brand, remember that your customers that see it less frequently might love your logo and slogan.
(2) Covering up crisis
Another popular type of social media content is live streaming. Live streaming could position you in the social scene. Showing a human Rebrand isn’t a smart move for covering up a crisis. Whenever you are working to solve an internal crisis or defending a bad press, rebranding isn’t the answer. Consumers are smart enough that they could recognize your rebrand for what it is.
(3) Attention getting
If you are looking for a rebranding because sales have been low or brand awareness efforts aren’t picking up, it could be a wrong move. At good, you could get some short term attention, but without a good strategy to sustain it, you will still be the same. At worst, you will lose all your brand recognition.
Conclusion
It will be discouraging when you spend hours on creating a fabulous infographic but doesn’t get expected feedback. But just like other A better engagement in your social media posting will help to improve your SEO performance. Your company’s social media will have a Although rebranding isn’t rare to see, many brands have successfully rebranded in the past, it is still complicated and carries big risk. Even big brands like Uber aren’t immune, the customers lose their brand recognition after Uber redesigned its logo. Therefore, think properly if your issue can be solved through a new marketing strategy before considering a rebrand.
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