There are myriads of ways you can advertise or market your brand and your product to consumers. Many companies have now moved to digital or online marketing platforms because we live in a fast-growing world of technology. However, digital marketing is proven to be quite a pricey method of advertising with high viewership competition. Many small
rural businesses or newly established start-ups do not have the budget for targeted online digital marketing. Therefore, they may want to take a look at investing on more traditional offline methods of marketing.
Banners and buntings have long been one of the oldest forms of advertising, effectively generating high amounts of revenue for many companies. It is a highly reliable form of marketing products to success as the image of the banner/buntings will be embedded in the minds of people who look at it. When companies launch a new product, they will likely want to print banners/buntings and display them all throughout a marketable area or at various promotional events. This technique is by far the most visible form of marketing; therefore, the business and the product will gain widespread recognition and people will become more aware of it.
Here are a few advantages of using banner/buntings for advertising:
1. Easy & Convenient
Buntings and banners are quite easy to order and set up, it doesn’t require many steps to get to the final results of it being displayed. Firstly, you make a design for what you want to display; then send the design off to a digital printing shop to have the materials printed; once the banner/buntings are printed, they are ready to be used and displayed. It is unlike newspaper, TV ads or digital marketing which needs a long strenuous process of editing and approval before being shown to the public.
2. Cost Effective
Using banners or buntings to market your product costs far less than advertising it with methods like putting up digital ads online. You can initiate these methods of advertising at affordable prices from any digital print shop. As costs are kept quite low throughout the production process, these methods of advertising have a very high return of interest in
comparison to the overall amount you pay.
3. Reusable
Once buntings and banners are made for an event or a product, they can be reused again for another event. For example, a Chinese New Year themed banner/ bunting can be kept and used again the following Chinese New Year. You could keep reusing it for as long as you like until you want to update the information or design on it. Besides that, buntings and
banners are also portable and could be easily stowed away, making it very convenient for its users to reuse.
4. Flexible Design
Impress with your banners or buntings and have full creative control over the end design of the product. A consumer can really tell a company’s personality through the design of their ads, especially on banners and buntings. A banner for a kindergarten school may be more whimsical and colourful, whereas, a bunting for an AGM conference may be more
professional and formal. These particular methods of advertising give freedom for the company itself to portray how their company wants to be seen by the public.
5. Building Brand Awareness
As they get displayed in various areas, buntings and banners can be visible anywhere by anyone. If the banner and buntings have a striking design, people who see it may remember an image of it in their minds. As they are seen by a random selection of people, this will help the company build a recognizable brand. Viewers who have never heard of the company will now be aware of its existence. Besides that, if they are interested in the product you’re displaying, there is a good chance they will carry on reading the details displayed on the banner or bunting and become a potential client.
SBSPrint.com is the leading offline marketing company in Malaysia with over 17 years of experience in the industry. We offer bunting/banner printing and distribution services, flyer distribution, newspaper insertion advertising and many more services. At SBS Print, we pride ourselves on having a team of professionals who know how best to use cutting-edge
technologies such as cranes, lulls, and articulating man lift to reach impossible heights. As the first ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.