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Mohamed Adam Wee Abdullah, group CMO and group chief customer experience officer at CIMB Group said that 2020 is going to get more fragmented and complicated. Wee was speaking at the recent conference held by A+M titled Digital Marketing Malaysia 2017.

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – in fact, research shows that a third of Millennials

Credit to: http://www.42bis.nl/2016/03/infographic-in-12-stappen-word-jij-een-google-adwords-expert/

Credit to: http://brandongaille.com/10-examples-of-successful-facebook-ads/

Credit: http://www.visualistan.com/2016/01/the-golden-rule-of-sms-marketing.html

Credit to: http://abmsnow.com/how-to-write-good-advertising-content/

Malaysia is a multi-ethnic, multilingual and multi-cultural moderate Islamic country, the three main ethnic groups are: Malays, Chinese and Indian. Each of them celebrate their own New Year on different date in a year however carry similarity in festive celebration giving our prosperity packet to children which symbolizes prosperity and good fortune. The Meaning for Three

As of April 2018, Facebook had over 2.2 billion monthly active user accounts, followed closely by YouTube with 1.5 billion. Since 2012, the share of businesses using social media in the U.K. by over 20%. So, what does this information have to do with our cheat sheet? When a user visits your social media page, as an individual or

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

Nestle Malaysia has crossed the threshold of RM5 billion in revenue, with a turnover of RM5.1 billion for the year. This represents a 4.7% increase from RM4.8 billion in the previous year. The company, in a press release, stated that efforts in product innovations in tandem with marketing and trade promotions has contributed to this