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Known as the “Father of Advertising”, David Ogilvy was a legendary copywriter that is well known for generating powerful sales headlines of many brands. Up to now, his works have been referred by many aspiring advertisers as some of the most prominent case studies in the advertising world. The British advertising tycoon founded Ogilvy & […]

All businesses rely on good copywriting. To explain “copywriting” within a sentence, it is an art that enables businesses to sell products/services with words written on platforms such as websites, promotional materials, etc. The words that convince readers to take actions are called “copies” or “sales copies”. Many are aware of the importance of making

People spend a lot of time on the internet and they are constantly being exposed to mass media advertising even if they are blatantly unaware of it. Studies have shown that a regular internet using citizen is exposed to up to 6,000-10,000 ads every day. Ads are everywhere these days, on billboards when you’re driving

During this pandemic, many businesses are making huge cuts from their marketing expenses in order to save money. This money saving method might work sufficiently in the short run, however, in the long run, it proves to induce a huge long-term loss of revenue or perhaps even closure of the business.  A business owner cannot

Planning an event is no easy feat for anyone to accomplish. It takes a grueling process and a long checklist to ensure that the event you plan runs smoothly on the day and behind the scenes. Whether it is a birthday party, business networking event or a gala dinner, planning events take a lot of

Many businesses today spend way too much money marketing their brand and products without getting a good enough return of investment. Businesses should rethink wisely on where to allocate their time, money, effort and resources within their marketing team to ensure that they do not overspend their budget and also to ensure that they are

Creating digital ad designs that catch the attention of regular passer-byers is not an easy task at all. Graphic design plays an important role in marketing campaigns and ads as it can really make a product stand out when it is a design that leaves a lasting impact on people’s minds. The design has to

There are myriads of ways you can advertise or market your brand and your product to consumers. Many companies have now moved to digital or online marketing platforms because we live in a fast-growing world of technology. However, digital marketing is proven to be quite a pricey method of advertising with high viewership competition. Many

Why should we be more cautious about digital marketing strategies directed at us? In the modern age of digital media platforms, our lives have progressively become more and more transparent as technology evolves. With great transparency comes greater danger as we no longer have the privilege of privacy in our lives. Big tech companies such

Over the course of the past decade, the mass media industry has ushered into a new era of technology. As technological advancement is quickly progressing, increasing amounts of people now have easy access to the digital world. Media outlets across the world have quickly made a shift, diving into the world of digital media in