With people spending more time online, visual contents become more trending in marketing strategy. Infographics are one of the good ways to present the visual and content at the same time. Although you can create infographics for almost every post on your social media, that doesn’t mean the content will perform great all the time. Here are some ideas that could help you to create good infographic contents.
(1) Solve a burning problem
A high-value content that is sharable and link-worthy is content that helps people to solve a problem. This approach requires you to first think about the problem or question that your audiences are trying to solve. As you attempt to provide solutions for the burning problems, identify the data or information that your audiences need, and format it in a how-to guide, which is an easily digestible format for your audience.
(2) Change the perspective
You can also reframe the question or change the perspective. For example, if you want to raise awareness on dengue, instead of simply listing the impact, you could create an infographic that lists out the number of people dead caused by different animals. It will be impactful when your audience sees that around 1 million people die from mosquito bites and only 10 people die from shark attacks every year. By offering a comparison, they will surprisingly find that dengue is actually more impactful than they think.
(3) Find extreme cases
The Internet will keeYou could create an infographic that shows an outlier result. Finding the outliers can help inspire highly shareable content. When presenting the data as an extreme case, viewers are more likely to read the article to learn why. Therefore if you are applying this approach in your infographic, make sure you include all the facts, so that the reader could interpret the facts correctly.
(4) Combine two or more topics
Take two seemingly unrelated concepts and find an element that relates them together. This is a particularly good way of combining trending topics and evergreen topics. Think of some possible trending topics you can use in a mashup with a topic of your business. For instance, relating your company culture with lessons from Harry Potter, one of the world’s favourite book series, could help your audience to be interested in and understand your company’s culture. And you could also relate your infographic design with the theme of Harry Potter.
Conclusion
It will be discouraging when you spend hours on creating a fabulous infographic but doesn’t get expected feedback. But just like other types of marketing content, only the relatable and effective content get seen. Don’t just simply create an infographic, follow the principles of creating good content.
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