Social media marketing has become very popular nowadays. It is convenient, fast, affordable and easy to learn. You can put any content as you like on social media in order to promote your product or service. But, there are some practices that you have to be aware of when creating your content to ensure your marketing plan performs effectively.
(1) Consider your audience
Before posting anything, think about who your audience will be. It is very important to ensure your content is attractive to your audience. Therefore, audience analysis should be performed before starting to think about what to post. Analysing your audience will help you to create content that matches their interest and speaks to their needs. For example, if your target audience is business owners, you might highlight topics about business operation and management which they will be interested in.
(2) Engage with your audience
Print marketing shows that a companySocial media marketing is not a one-time marketing. After you post something on social media, there might be opportunities for your audience to wish to interact with you, for example, comment on the post. The audience might be asking questions, asking for feedback, or having a discussion, and you have to react to it. It is easy to create a post and move on to another post, but it is not easy to engage with the audiences.
(3) Be sincere to your audience
Social media marketing is about promotion, but don’t hard sell your product. Producing good content with an authentic voice will work better than hard selling. People today are less likely to hear about hard sell, they are more likely to listen to stories. They are smart, they can spot dishonesty very quickly. Therefore, sincerity is very important in social media marketing, but also not only limited to social media marketing.
(4) Use hashtags
Hashtag is a very useful feature to help you to categorize your content. You can use hashtags to reach your target audience or those who have shared interest. It is also useful in helping you to reach those who are outside of your network, but they are interested in your hashtags. Usually, two to three hashtags will be sufficient enough, too many hashtags will give others an impression that you are trying to relate yourself with a lot of topics.
(5) Offer extraordinary content
Social media marketing is so popular today until everyone is sharing the similar content across different platforms. Therefore, provide your audience with extraordinary content that they will not get from anywhere else. It is not rare to see that someone keeps posting on their social media along the day. But is the information really worth sharing? Sometimes not really. The audiences will also be bored of the repeating contents.
(6) Observe and adjust
Don’t get discouraged if your post doesn’t get the response you expected. People need time to be educated. What you can do is keep posting consistently, at the same time observe the reaction from the audience, and keep improving every new post you share.
Conclusion
Social media marketing is rising quickly today, especially with the COVID-19 as the catalyst. People are spending more time on social media than ever before. Attracting audiences is the first step to affecting their purchasing decisions. Utilizing these practices smartly will help you to create effective marketing materials that could attract audiences who are curious about your product.
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