Kuala Lumpur, 19 February — SBS Nexus Berhad, the operator of the well-known business media brand ShangHai and an integrated brand marketing solutions provider, delivered a strong financial performance ahead of its listing on the ACE Market, with revenue for the first nine months of its financial year already surpassing the full-year results of the previous year.
For the nine-month period ended 30 September 2025, SBS Nexus recorded revenue of RM33.63 million, exceeding its full-year revenue of RM29.92 million in FY2024. Net profit for the period stood at RM7.12 million, approaching the RM7.60 million achieved for the entire previous financial year.
Chief Financial Officer Kevin Teh said the company is confident of delivering a stronger full-year performance, supported by sustained demand across its core business segments.
“While net profit has yet to exceed last year’s full-year figure, the pace of revenue growth and order flow gives us confidence in a better overall outcome for the current financial year,” he said.
He noted that rapid business expansion earlier in the year temporarily stretched internal execution capacity, leading to partial outsourcing of projects and a slight moderation in margins.
Expansion into Malay-Language Market to Drive Next Phase of Growth
Looking ahead, Executive Director and Chief Operating Officer Warren Cheng said SBS Nexus is set to broaden its market reach with the launch of MyUsahawanMedia, a Malay-language integrated branding and marketing platform, targeted for rollout in the third quarter of the year.
Currently, the bulk of the company’s revenue is derived from the Chinese-language market. Management believes that achieving even a modest penetration of the significantly larger Malay-language SME segment in the first year would meaningfully contribute to future earnings growth.
Meanwhile, Managing Director and Chief Executive Officer CM Wong highlighted improving market sentiment, particularly as businesses prepare for Visit Malaysia Year 2026, which is expected to drive higher marketing spending from sectors such as tourism, hospitality, retail and food & beverage.
“We have seen clients increase their marketing budgets by approximately 20% to 30%, with many campaigns planned well in advance to align with tourism-related initiatives and major events,” he said.
Balanced Online and Offline Marketing Strategy
During the nine-month period, digital branding solutions accounted for approximately 63% of total revenue, while offline branding solutions contributed about 34%.
Teh Wei Lun explained that although digital marketing continues to gain traction due to higher engagement and wider reach, offline branding remains a critical component of integrated marketing strategies.
“We consistently recommend a hybrid approach that combines online and offline channels to maximise brand exposure and campaign effectiveness,” he said, adding that budget allocation ultimately depends on target audience and campaign location.
With strong financial momentum, diversified service offerings and strategic expansion into new language markets, SBS Nexus believes it is well-positioned to sustain growth as it enters its next phase as a listed company.