It’s common for individuals to prefer giving their money to a company that offered them a positive customer service experience. Studies show that businesses have a 60 to 70% chance of selling to their current customers. Even if you have good relations with your customers, there’s always an opportunity to enhance them. Let’s take a look at some ways to build strong customer relationships.
Improve communication with your customers
Communicating and building customer relationships continuously is essential for businesses that offer services to their clients. Nowadays, customer experience is the primary factor that distinguishes your brand and can even surpass the importance of price and product.
When engaging with customers, it is crucial to reach out to them through the channels they use to follow or subscribe to your service. As customer service expectations keep increasing every year, it is essential to communicate with them on their preferred channels.
Ask for feedback regularly
Consumers tend to favor brands that take the effort to recognize their followers and address their comments. An even better approach to enhance customer satisfaction is to consistently request feedback and utilize it to enhance existing products or services, or even create new ones. Collecting feedback from customers isn’t that complicated, you can try with online or offline surveys, or by incorporating a web form into your website.
Always address complaints and negative feedback
Receiving a complaint about your product or service may seem like the worst scenario for your company. However, by addressing customer concerns, you can not only prevent such complaints from happening in the future, you can also turn a previous negative customer experience into a positive one. To make sure that each complaint is handled appropriately, the way your staff handle disputes should be incorporated into your company’s internal policy.
Reward loyal customers
Data indicates that repeat customers spend 67% more than new customers. This implies that even if you invest a considerable amount in a loyalty program that provides incentives to regular customers, your revenue will still improve significantly. You could provide your customers with deals, discount vouchers, or encourage them to join the loyalty program,which will make them feel valued and motivated to make more purchases.
Keep in touch with customers
It’s necessary to stay connected with your customers, whether sending them holiday cards, birthday greetings, or newsletters with your product updates. If you are not presented in your customer’s mind, they will be more inclined to seek out other alternatives.
Read more: WHY IT’S IMPORTANT TO BUILD CUSTOMER RELATIONSHIP?
Conclusion
The key to success of your business is not only about the quality of your product or service, it is how well you treat your customers.
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