We’ve discussed the types of effective headlines in the last article. By now, you should have a basic understanding about the different types of headlines – question, benefits, how-to, and list post headlines. So how do you create these effective and eye-catching headlines for yourself?
(1) Develop understanding about your topic
First, you need to have a solid understanding about what your topic is discussing. You can achieve this by doing some basic keyword research about your topic. Read the posts, break down the information – the subject of your topic, how this topic helps your reader, why should your reader care about it. From there, you can develop the content and potential headlines for your article.
(2) Determine your story’s begin and end
If you can figure out how your story begins and ends, you can look for the curiosity gap that your audiences might be interested in your content. From there, you can try to integrate these curiosity gaps into your potential headlines. A great way to do this is to write an outline for your article before starting your writing.
(3) Determine the emotional level of your article
Emotion is the key to people’s attention, so find a way to involve some sort of emotion within your headline that serves your content at the best. A great way to do so is to collect a list of emotional words, and make use of it in your headlines. Say if your content is about trying out a new technology, use exciting words in your headlines, your audience will feel the same excitement and emotions.
(4) Curiosity gaps
Curiosity gap is one of the best ways to create interest through your headline. It can force your readers to click on your content because they want to fill the gap of information between what they do know and what they want to know. You can make it clear in your headline that you are going to answer questions your readers may have within the content. For example, “How to write eye-catching headlines” This headline creates an information gap as people might know about eye-catching headlines, but they don’t know how to create an eye-catching headline.
Conclusion
Now you have the information on how to write an eye-catching headline that will catch the click of your readers. There are many things that can pull people away from your content, so what you can do is to apply a strategy while writing your headline to attract their attention at the first sight.
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