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How to promote your YouTube videos and channel for free?

Image source: khan.zein554159 | Vecteezy

Do you know that people spend an average of 6 hours online every day? Though the pandemic has hitted the business heavily, the YouTube market is blowing up. People are going online more than ever, and YouTube is the second most popular website in the world. Indeed, the video contents are blooming on YouTube, and so do the channels. So, if you are looking for ways to promote your YouTube videos and channel for free, here are some ideas for you.

(1) Keep the title eye-catchy

You need to keep your YouTube headlines appealing because YouTube promotion is all about presentation. Of course the content is important too, but what you get the clicks is the title that your customers can’t say no to. Create unique and catchy titles and never miss the top searched keywords in the title, keep it unique, precise and attractive.

(2)  Try engaging with the community

Even though YouTube doesn’t represent to get you connected with the audience directly, it does help your video to make the connection. You can reply to the comments even if it is a critical one. Interacting with your audience will get you a good reputation. If you are not replying to the comments, you can at least like them, this will give them attention individually and encourage more interaction from them.

(3) Create effective thumbnails

Always remember that thumbnails are your clickbaits. The more attractive the thumbnail is, the higher your views would be. Our brain notices and sends visual images faster than the word messages. YouTube produces some set of unique thumbnails straight from your video, but you can try to create your own thumbnail to be more amazing. While creating your own thumbnails, make sure the image is appealing and the graphics are stunning.

(4) Be honest, be valuable

Never put something irrelevant or nonsense onto the internet. You don’t want to disappoint your existing audiences. Relevant content is the best way to keep your audience. Your videos have to be unique, entertaining, and most importantly, provide information that your audience is looking for. Always make sure to provide real value for your audience through your video, and you will get a long term partnership from your audience.

(5) Always be consistent

YouTube experts proved that when you are more often and consistent with your video content, you are more likely to attract a larger audience. Try to schedule your video on the time that majority of your audience will be online and click your videos. Your regularity will help your audience to keep staying with your channel and never miss out on your post videos. 

Conclusion

Everyone wants to stand out in the crowd, and a brand needs to be quite ahead in this game. You may have other options to promote and market your videos, but that could be expensive. If you are just starting up on this prevalent platform, it might be a hard road for you. However, you can start with the method mentioned above to reach your audience without paying for it. 


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Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.