Do you know that influencers could drive 11 times the ROI of traditional marketing? 71 percent of marketers believe that influencer ambassadorships are the most effective influencer marketing. Therefore finding the right influencer for your brand is incredibly important. Check out this article to learn more about how to find an influencer that suits your brand!
(1) Follow influencers
Although following influencers sounds obvious for a marketer, it allows you to consume content like a potential consumer. It also allows marketers to digest the content posted by the influencer to see if it aligns to their brand. Besides, another benefit of following influencers is that it allows you to know who your competitors are using, thus you can keep an eye on which influencers aren’t partnering with your competitors.
(2) Don’t only look at following numbers
There are plenty of services out there that allow influencers to buy fake followers with a pretty cheap price. Marketers who are looking for influencers for your brand should look at their followers and engagement rates objectively. Thus, it is more important for the marketers to focus on the engagement rates rather than following numbers, as ROI usually comes from engagement, not following.
(3) Check your inbox
Marketers should not discount micro influencers with authentic followers. Many micro influencers will reach out to brands via direct message to look for collaborations, and you should consider them. Develop relationships with them early, small influencers will grow later on, and they might be the most passionate ambassadors for your brand. Sometimes working with micro influencers in their early days allows smaller fees when their following grows later on.
(4) Prepare a budget
No one will expect to get billboard advertising for free, so don’t expect influencer marketing for free. Paying influencers is beneficial for both parties. You could have more voice on the final content deliverables. Also, paying your influencer well could encourage long term relationships and extra deliverables which are out of the contract.
Conclusion
Influencer marketing is now a mainstream form of online marketing. It is unsurprising people follow influencers rather than a brand, because the audience doesn’t really care about your brand. Therefore, it is important to look for influencers that suit your brand to become your brand ambassadors, which could help to improve your brand recognition.
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