According to research, 91% of marketers are now using content marketing, and 86% of B2C marketers are using it. Content marketing is a game-changer and has revolutionized the way businesses operate. If you can deliver engaging, valuable content that speaks directly to your target customers – you’re golden.
But, how to create content that can attract customers? Let’s find out.
(1) Truly Understand Target Customer
Before you can even think about creating content or worrying about your content marketing strategy – it’s imperative that you have your target customer nailed down. So how can we get a clear understanding of the target customer? First, research your prospects, and then decipher what problems they’re facing, that you can solve with your content.
(2) Create Content Marketing Strategy
There are a few different types of content to use: blog posts, podcasts, slideshare presentations, infographics, videos, etc. When you expand to other content types, you’ll expose your brand to a completely new audience and allow your brand to grow a larger audience. Each content type will have a promotional strategy that will allow you to tap into a fresh audience demographic that prefers to consume that specific type of content.
(3) Figure Out Content Types
Direct mail or direct mail marketing specifically targets potential customers. Traditionally, we have referred to the letters as ‘mailshots.’ Designing an emailshot differs from creating a webpage or designing for print as you have to consider the specific needs of your target audience and the technical requirements of different email applications.
(4) Craft An Outstanding Content
Amazing content looks different to different people, but there are some things that are universal and work for any niche. Focus your content around solving challenges your audience is facing and create a strong hook that makes them want to work their way to the end. Also don’t forget to craft incredible headlines. Use power words, numbers, and try to incite curiosity with your headlines.
Conclusion
Every single business wants more leads, and customers. But most businesses don’t see the sort of growth they expect. The key to creating content that attracts your target customer every single time always comes back to the quality and value of your content. If you can produce content that’s useful, relevant, and solves a problem for your customers every single time – the customers you want to attract will soon follow.
TRANSFORM YOUR BUSINESS TODAY!
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