A successful, well-established brand is immediately recognizable, loved and cherished by its customers. The act of putting out video content is known to make consumers have more trust in your brand. A simple, unscripted interview can make your brand look more genuine and trustworthy. Let’s talk about how your business can benefit from an interview video.
(1) Humanize your brand
Everyone has a story to tell. Interview style videos add that human quality to your brand by putting a face on your business. Consumers will feel your brand is more sincere than most marketing today, especially when your interview is not scripted. You are sharing the ideas that you are passionate and genuinely love in doing it. Branding based on values and emotions develops meaningful relationships with customers.
(2) Show your expertise
Interviews allow you to show the level of authority you have in your industry by highlighting the amount of knowledge you have. It is easy to tell when something is heavily scripted, but if you are able to deliver something in an unscripted interview, you are showing that you’re an expert in your industry. Not only showing your professionalism, but also can help to increase sales.
(3) Boost brand trust
Just the act of putting out video content is known to make consumers have more trust in your brand. In a conversation questions are asked, opinions are challenged, which means you really have to know about your brand and industry. Allowing room for following questions and clarifications also to increase brand trust, because it shows that you are confident enough about your product or service.
(4) Gain exposure
The marketability of interviews is a two way street. You can gain a lot of exposure when you’re interviewed by others. Link to your interview from your social media pages and connect with your interviewer on social networks to thank them for the exposure. A single interview published on a high traffic blog can send hundreds or thousands of new visitors to your website or social media.
Conclusion
Interested in making an interview video for your brand? ShangHai, the business media platform having the most interviewees in Malaysia, successfully interviewed more than 600 entrepreneurs in 24 months. Get in touch with us now to learn how we work