What is social media marketing?
Social media is a networking and communication platform. Facebook, Twitter, YouTube and LinkedIn are currently the top social media sites businesses use. To reach your customers where they are and ensure that your brand’s voice is heard, you need to have social media marketing.
With the popularity of digital marketing on the rise, social media proved that can help businesses promote their products and services to potential and existing customers.
1) Lead generation and sales
Social media can be an incredibly effective tool for generating leads and moving them through the buying cycle. By combining organic tactics with paid ones, social media marketers can expand their reach and attract more leads. B2B sales teams can convert those leads into sales.
2) Cost-Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy compared to other marketing tactics. Just by spending a small amount of time and money can gain a greater return on investment and retain a bigger budget for other business expenses.
3) Customer Insights
One of the most valuable advantages of social media is customer insight. A tremendous amount of customer data is generated by all the active users on social media today will aid you in understanding your clients. This can in turn help you engage them more effectively with your content or advertising.
4) Customer experience
Nowadays, the importance of social media’s role in customer service today can’t be understated. When they have a question, customers appreciate having the option of connecting on social media with the brands they do business with. So, being able to acknowledge each comment to provide the best customer experience.
5) Large Audience
Facebook has over 750 million users and over 3 billion YouTube videos are viewed per day.
When you advertise in offline marketing tools such as newspaper or magazine, you have limited access, but social media sites give access to a large audience for your business and its updates.
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