During this pandemic, many businesses are making huge cuts from their marketing expenses in order to save money. This money saving method might work sufficiently in the short run, however, in the long run, it proves to induce a huge long-term loss of revenue or perhaps even closure of the business.
A business owner cannot simply put a halt on marketing to counter a recession. During the pandemic, we have seen a steady increase in advertisements because businesses are in dire need of customers, and the only way to gain customers is through intense, in-your face marketing. When you stop marketing and giving updates to customers during these trying times, your business may become forgotten. Your customers will slowly stray away to your competitors as they think that your business has shut down or become completely obsolete.
No Time to Waste
We really cannot afford to wait until the pandemic is over to start advertising again. When is this pandemic going to end? A couple months from now? A couple of years from now? Or is this just going to be the new normal that we have to live with?
Unlike normal recessions, this particular year’s circumstance is completely unexpected and unpredictable. Huge successful companies are losing a ton of money or are being forced to shut down because the economy did not just decline, it completely crashed.
The Demands Are Still There
It is true that our lives will never revert back to how it was pre- Covid 19, we are all affected by this pandemic in one way or another. Although many things will change, people will still remain the same. People will still need to survive on the products they were on before as life goes on. The customers for a business will still need to buy from the business regardless of the pandemic.
A report by Marketing Week revealed that 55% of marketers have decided to delay or review any campaigns’ they had planned. Another study conducted by E-consultancy and Marketing Week revealed that 887 brand marketers in the UK have either delayed or are readjusting on their budget commitments. Despite the misfortunate setback, a lot of businesses will eventually emerge from this lockdown, and when they are fully operating again, they would be looking for customers.
Diligent business owners in the community who believe in their product and are hopeful that their business will continue successfully will be putting a valiant effort to keep their businesses alive. These people wouldn’t just sit around and pray for customers to come, they will do anything in their power to ensure that there will be enough customers to survive.
Our Lives Will Soon Be Normal Again
As the lockdown restrictions have slowly been eased, people will be looking forward to go back to living a normal life. Inevitably, we still need to eat every day and we still need the services from all our favourite restaurants and the grocery stores. We still need to drive to get to places and, hence, our cars still need servicing and washing. We definitely need plumbers or repairmen if any part of our house needs fixing. We still have swimming pools that need life guards or pool cleaners and gardens that need to be maintained by gardeners. Service sector businesses such as hairdressers or massage parlours are also slowly reopening their doors to the public again.
However, not many business owners will be wanting to spend more money on marketing. It is hard to stay positive, especially after getting hit with such a huge financial burden for the past couple of months. Although times are tough, business owners must still realize and be convinced that the best method to bounce back is by laying it all down on marketing.
Promoting with Offline Marketing Techniques
Leaflet, flyer, banner, bunting and poster printing and distribution are all considered as a more traditional, offline approach to marketing. These marketing techniques are cheap, quick, efficient and effective. You could have a lot of flexibility in the design you want for your advertisement, you get to pick the overall colour scheme, the font style, the texts and details on the ad itself, leaving a huge range of creative area to work with.
Besides that, offline marketing methods could help save a lot of money for the company as it is completely reusable. Once you have created a design for your ad, it is easy and convenient to keep printing and reusing the design for future ad campaigns. Once buntings and banners are made for an event or a product, they can be reused again for another event. All these offline marketing methods are also portable and could easily be stowed away, making it very convenient for its users to reuse.
Concluding Remarks
Even though these are unprecedented times and the economy has been hit with a drastic decline, business owners will have to make brave and bold decisions right now in order to minimize the loss and allow their businesses to thrive. Consumer patterns are going to change a lot over the course of this year and businesses need to learn to adapt to the new economical norm in order to thrive.
It doesn’t matter if your target customers are other businesses or if you are selling to consumers themselves, advertising during this period of time will bring a huge surplus to your business in the long-run. Consumers are eventually going to continue needing all the things that they were buying before the pandemic. If you do not advertise your brand and business, your competitors will, and it will eventually create a very deep well for you to climb out of.
Experiment with offline marketing and grow your business brand with SBS Print. We offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services. SBS Print is the leading offline marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire. Visit our website www.sbsprint.com, or call us now at 016-2295 128 for more information.