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Despite the current trend of business digitalisation, leaflet distribution is still a popular choice for the advertising world. Over 80% of advertisers use leaflet distributions to ensure their marketing materials to be distributed into the potential consumers’ hand. Statistics show that a leaflet stays at home for 34 days on average, which displays the effectiveness […]

Digital marketing is all the rage these days, particularly to those who would like to gain brand recognition and brand marketing in the fastest way possible. It is the act of generating leads and making them into conversions by closing sales while nurturing them to build loyal customer relations. If you are a business owner,

Create the perfect Facebook Business Page for Your Brand In 2020, Facebook Marketing is as necessary as breathing when it comes to marketing your business and getting brand recognition. According to an eMarketer study, 95.8% of social media marketers consider Facebook as an essential tool in reaching media marketing success. Still not convinced? Then let

Known as the “Father of Advertising”, David Ogilvy was a legendary copywriter that is well known for generating powerful sales headlines of many brands. Up to now, his works have been referred by many aspiring advertisers as some of the most prominent case studies in the advertising world. The British advertising tycoon founded Ogilvy &

All businesses rely on good copywriting. To explain “copywriting” within a sentence, it is an art that enables businesses to sell products/services with words written on platforms such as websites, promotional materials, etc. The words that convince readers to take actions are called “copies” or “sales copies”. Many are aware of the importance of making