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As you plan to grow your brand, the logistics of making growth happen should be strongly influencing the targets you set. We all know when talking about growth, increasing market share, developing new products, and finding new markets will be the ways to make it – but it is not about everything.

Brand recognition and brand awareness are very similar, but also widely different. Brand awareness is when people know about your company’s existence, but brand recognition is when people can recognize and identify your brand. When people are aware about your existence, how could they recognize your brand among all your competitors?

Startups have recently become a very popular idea among beginner entrepreneurs. There are over 300 million startups in the world, but only 20% remain on the market for more than a few years and become successful. Even if you are just trying to set up a startup, you have to go through the entire branding process to build up a brand in order to survive. Here we prepare some branding tips for startups.

It is not surprising when you walk through a train station, there are a few workers handing out tissue paper. Yes – free tissue paper! Of course these tissue papers also contain marketing material, either printed on the packet, or sometimes in the form of a card attached to the packet. You may be thinking, does it work? Well in fact, this tactic has its own merit. Let’s see how it can be an effective marketing tool for your brand!

Google Merchant Center is designed to be read by computers, which means data extracted more reliably than Googlebot crawling your website. However it doesn’t mean that you should only rely on the Merchant Center. In fact, Google’s SEO recommendations revolve around getting the most out of both Merchant Center and structured data. Here Google shares 6 SEO tips combining structured data and Google Merchant Center to improve your website’s presence in search results. 

Maybe you are experiencing this situation: I am utilizing every free marketing platform at my disposal, but I haven’t seen the increase I’d like! Yep, organic content can only get you so far. As algorithms change to make room for more paid advertising opportunities, it’s the best time right now to start testing with paid online advertising. We’ll break down some of the most common types of paid advertising marketing channels in today’s article.

Instagram is a visual platform, but simply posting photos from time to time isn’t enough to hook the attention of your target audience and achieve good conversion. You need to combine the power of visual content with persuasive words to attract their attention. If you want to make your content more visible and improve social media engagement, then remember to avoid these bad caption ideas.

Influencer marketing has seen massive popularity and growth in recent years. Millennials trust social proof and word-of-mouth rather than brand advertisements. In fact, 70% of millennials are more influenced by bloggers than celebrities, content published by their favourite influencers has an impact on their purchase decision. This is why unsurprisingly, lots of brands are adopting influencer marketing as a key marketing strategy. Here are some of the most common and successful influencer marketing campaigns that you may try out.

Marketers started to use automation in their marketing role these days. Whether automation is a new or standard practice in your organization, there are common traps that marketers often fall into. Thus in this post, we will discuss some of the common mistakes that marketers should avoid. 

Currently there are almost 5 billion mobile internet users worldwide, which occupies more than half of the internet traffic. What does this mean? This means you can’t assume that most of your website visitors are desktop users. As the experience of browsing a website on desktop doesn’t always transfer to smartphones and tablets, you need