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Marketers started to use automation in their marketing role these days. Whether automation is a new or standard practice in your organization, there are common traps that marketers often fall into. Thus in this post, we will discuss some of the common mistakes that marketers should avoid. 

Currently there are almost 5 billion mobile internet users worldwide, which occupies more than half of the internet traffic. What does this mean? This means you can’t assume that most of your website visitors are desktop users. As the experience of browsing a website on desktop doesn’t always transfer to smartphones and tablets, you need

As dedicated internet users, we all prefer a fast website rather than a slow one. According to Google, your website should load in two seconds or less, or else visitors will start to lose interest. Unfortunately, WordPress doesn’t always make it easy to deliver fast pages to visitors. Therefore here we prepare some ways for

Do you know that people spend an average of 6 hours online every day? Though the pandemic has hitted the business heavily, the YouTube market is blowing up. People are going online more than ever, and YouTube is the second most popular website in the world. Indeed, the video contents are blooming on YouTube, and

Flyers have been used for decades with great success to help businesses promote their products and services. It is not just club promoters who use flyer marketing, large and small businesses, individual entrepreneurs, non-profit organisations, and politicians also use flyers for marketing. You might wonder, is the flyer marketing still working today? I would say

Advertising on billboards has been around for decades. Billboard advertising uses large print, thus the message delivered must be easily read and understood. The intent of billboard advertising is to market a company, brand, event, product or service. There is more than one reason that billboard advertising is still an effective way of communicating your

Companies often use channels such as print, broadcast, social media, or direct mail to engage their audience for marketing purposes. Although traditional marketing has been overshadowed by digital marketing in many industries today, it is still able to boost your brand effectively. Let’s take a closer look at the reasons why traditional marketing still matters

Social messaging has grown in popularity in recent years. The social messaging phenomenon has completely changed the way people communicate with brands, especially since the pandemic. Many brands have adopted social messaging and integrated it into their social media and customer care strategies; while some of them are just starting their journey. Here are the

With more than 4 billion daily email users everyday, it’s unsurprisingly email is one of the most effective marketing tools. However, despite its popularity, email marketing is not a one-for-all solution. It is more important than ever to ensure your email design could help you to stand out from the subscriber’s inbox. Check out how

Posting on your Facebook page is no longer a guarantee that your followers will see your post, therefore you decide to pay for the ads. But what if you published an ad but don’t see it getting an expected reach? These are the possible reasons that your Facebook ads are not delivering. (1)  Your ad