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Is rebranding necessary? The answer is yes, even industry giants rethink their brand: Pepsi has rebranded 11 times, Starbucks has done it four, and Apple, three. Rebranding is abou
B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling products and services to consumers. Unlike B2B (business to business), B2C marketing str
With the change and evolution of modern technologies, the use of digital marketing strategies had a direct impact on profit margins and the ability of a business to grow. In the fi
Effective teamwork is what runs a business. Teamwork at the workplace has been demonstrated to increase efficiency, improve communication, distribute workload and expedite idea gen
No matter what industry youโre in, closing a sale is crucial to your growth and success, learning to generate new sales leads is an essential skill for an entrepreneur. Here are
The world is currently experiencing one of the greatest challenges since the Second World War. The COVID-19 crisis is affecting every aspect of our lives, society and also the econ
What is a content marketing? Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost facto
What is a B2B? “B2B” means “business to business.” Business-to-business marketing refers to the marketing of products or services to other businesses and or
For Business What is video marketing? Video is one of the most versatile and profitable digital marketing tools. For the past few years, video marketing has rapidly become a force