Instagram is a visual platform, but simply posting photos from time to time isn’t enough to hook the attention of your target audience and achieve good conversion. You need to combine the power of visual content with persuasive words to attract their attention. If you want to make your content more visible and improve social media engagement, then remember to avoid these bad caption ideas.
(1) Inspirational quotes
Back in 2010, when Instagram was just launched, posting inspirational quotes was a great way to increase engagement and trigger emotional response. Also, it was an easy way for small businesses to come up with a post idea without spending a lot of effort and time. But with the great number of quotes from brands and Instagrammers, quotes are overused and often irrelevant. What you could do is let your creativity run wild and create new caption ideas that resonate with your target audiences.
(2) Long-form captions
You know your product completely, it doesn’t take you a long time to write a long-form text explaining about your product. Since Instagram word limit is 2,200 characters, it allows you to write a lot about your product. But as a viewer, do you really want to read the whole long text?
Instagram is a visual platform, it isn’t the best place for long-form captions. To improve the readability of your caption, try to put some information into the image.
(3) Add links into Instagram caption
It is no wonder that brands want to drive website traffic with their Instagram followers. However, it is a bad idea to include links in the caption. The links in Instagram captions and comments are unclickable, also Instagram doesn’t allow users to copy anything while browsing on smartphones. There are very low chances for your followers to remember the link and visit your website.
To take care of your followers, you may put the link in your bio, and insert a call to action in your caption, encouraging them to check out your bio link. You may also run Instagram ads as only advertisers can add links directly to photos.
(4) Add geotags of popular destinations
Geotags of popular destinations provide a chance for brands to get discovered by more people. Although popular geotags attract many people who are checking them out regularly, it doesn’t mean promoting your business. If people tap on a restaurant geotag, they don’t expect to find out information about hair salons. If you want to reach target audiences who live or work nearby your area, you can create custom Instagram locations and use it in your caption.
Conclusion
With over one billion users, 90% of them follow at least one business on the platform, Instagram is a gold mine for all sizes of brands. If you want to cut through the noise, you need to stay creative and come up with some amazing caption ideas that capture your follower’s interest.
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