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Also known as direct marketing, push marketing is a form of general advertising. Push marketing is a strategy focused on “pushing” products to a specific audience. The goal of push marketing is to bring what business owner offer to customers through marketing. For instance, business owner can push products via marketing content on social media.

Despite being in the midst of the digital age, leaflets marketing are making a significant return as a dependable and proven means of marketing for brands. This is because the skills needed to measure a digital campaign come at a high price, while a leaflet campaign is a low-cost and effective way to promote business.

Cold calling is an activity in sales when reps reach out to potential customers who haven’t expressed any interest in the offered products or services. In other words, salespeople target the right prospects to boost their success rate. However, cold calling is a massive challenge to deliver a sales pitch to someone who has never heard about you or your offerings.

What is after sales service?
After-sales service refers to all the things you do for the care and feeding of your valued customers after they buy your product or service. After-sales service is important for any business, it’s not enough to say “Thanks” or “Keep in touch” after a sale is complete.

A website is the most important marketing tool you have. Think about it: when you want to know more about a company or business, you usually turn to Google and search and eventually end up on their website. The same goes for the products and services you are looking for.

The ongoing COVID-19 pandemic has had a profound impact on the traditional business and the only long term solution to these challenges is transformation and digital is the way to get there.

The digital age has changed the way B2B communication is handled. The influence of technology over how businesses run is not new. It has always been that way. With the ever-evolving development of new technology, it is essential to make sure you are communicating with customers in the way they expect.

Nowadays, the Covid-19 pandemic is changing the way organizations do business. To survive and thrive in the wake of a crisis, companies must find ways to control costs and make investments that position them for growth.

Since the emergence of the Covid-19 pandemic, many businesses in particularly those small and medium enterprises (SMEs) have come to a complete stand-still. According to the SME Association of Malaysia, up to one-quarter of Malaysia’s SMEs are at risk of closure over the next few months because of the spread of Covid-19 pandemic.

Brand awareness is the way in which consumers recognize and remember your business. Establishing brand awareness is valuable when marketing and promoting your company and products, the greater the brand awareness you have, the more audiences will be familiar with your logo, products or services.