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Why should we be more cautious about digital marketing strategies directed at us? In the modern age of digital media platforms, our lives have progressively become more and more transparent as technology evolves. With great transparency comes greater danger as we no longer have the privilege of privacy in our lives. Big tech companies such […]

Over the course of the past decade, the mass media industry has ushered into a new era of technology. As technological advancement is quickly progressing, increasing amounts of people now have easy access to the digital world. Media outlets across the world have quickly made a shift, diving into the world of digital media in

Flyer distribution used to be a go-to method for most business owners when it comes to promoting products and services. Nevertheless, does the flyer distribution service still has a solid stand in the marketing world as we move further into the digital era?

Data shows that leaflet distribution is still doing well when it comes to promoting products and services and might even surpass other marketing tools.

Newspaper inserts were once considered as a go-to advertising method for businesses and advertisers — particularly when promoting consumer-packaged goods. However, with the rise of digital marketing and online advertising, newspaper inserts, and other printed promotions are not as prominent as they once were. What’s more, numerous businesses and advertisers fail to recognize the potential

Facebook now has 5 million monthly advertisers on its platform, the company announced in a blog post Monday, and appears to be eyeing small businesses as a key driver for continued growth, especially on mobile.

Instagram is mimicking Snapchat, and Snapchat is feeling the pain.

For many of us, social media is part of our daily routine. We check Facebook while waiting in line at the grocery store, watch a few YouTube videos as we’re cooking dinner, and open up Twitter throughout the day to see what’s trending.

In a new tactic from the Federal Trade Commission, it is now taking aim at social media celebrity influencers on Instagram per Business Insider.

With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I participated in a panel discussion at Content 360 in Singapore where this topic was discussed.