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Traditional Marketing vs Digital Marketing Can Work Together?

Traditional marketing is an approach in which marketers identify their audience and place ads where their audience will interact with them offline, such as print ads, billboards, or television advertisements. Digital marketing is facilitated online ads on social media or search engines, as well as email marketing, website marketing, and video marketing, to name a […]

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Why Digital Marketing Is Important For Your Business

Nowadays, digital marketing services have revolutionized the world of marketing, throwing the traditional ways out of the window. According to survey results, as much as 72% of consumers are already connecting with brands through their various digital marketing channels and activities. In the modern world, the internet tops that list and this makes every business

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Door Drop Marketing 101: What You Should Know More About Door Drops

Despite the current trend of business digitalisation, leaflet distribution is still a popular choice for the advertising world. Over 80% of advertisers use leaflet distributions to ensure their marketing materials to be distributed into the potential consumers’ hand. Statistics show that a leaflet stays at home for 34 days on average, which displays the effectiveness

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COVID-19 Lockdown Is the Best Time to Invest In Door Drops

The pandemic catalyzes the offline to online transformation of businesses. It is especially shown in term of marketing campaigns conducted by marketers. Too many enterprises emphasize on online marketing, yet very few see the possibilities of offline marketing to enable the businesses thrive during pandemic. Contrary to popular misconceptions that offline marketing is old-fashioned and

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Why Your Company Should Implement Brand Storytelling and How to Do It

Many emphasize how important brand storytelling is, yet few know how to tell great stories about their brands. “Storytelling” becomes a buzzword among the marketers, and almost every brand attempts to work on storytelling so that they can outperform their competitors. However, the process is not easy as many businesses have no idea of why

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How to Increase Your Sales Conversion Using Advertising Framework: AIDA Model

Many businesses wish to boost more sales. Very few know how to effectively close sales. To get more customers, it is important to have a strategic approach on advertising efforts. There are many frameworks that advertisers may refer to when carrying out advertising initiatives on their products or services. One of the well-known frameworks widely

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