Author: SbS-Pr1nt

Conquer Digital Marketing with Google Ads

Conquer Digital Marketing with Google Ads

Learn how marketers are gaining brand awareness and eyeballs with ease online
[KW: Google ads; Digital marketing; Ad campaign; Brand awareness; Online platform; Online marketing]

Digital marketing is all the rage amongst marketers and business owners these days. The higher the number of businesses engaging in digital marketing, the more competitive it will be. Thus, it is no surprise if small and medium-sized enterprises (SMEs) or even entrepreneurs are second-guessing digital marketing as they would interpret it as a complicated prospect.

What if we told you that you can conquer digital marketing without needing years of studying nor having to burn a hole in your pocket? There is a secret tool that has been used amongst the big brands and professionals in engaging customers via digital marketing for years — and it is known as Google Ads.

What is Google Ads?

Before we start, let us look at what exactly is Google Ads and how it can help you to market and shout out your brand to the public online. Google ads is a platform where business owners and brands can invest in to reach new customers and engage with their existing ones while growing their business via digital marketing. This is effectively done by driving traffic from the search engine to their own website.

Why use Google Ads?

With so many platforms for online advertising, it is normal to get overwhelmed when choosing the right one for your business. What makes Google Ads the preferred platform is that you are able to see results almost immediately after you have set up a campaign for your ads.

With that said, let’s look at some of the top benefits of using Google Ads:

1.     Google has a Wide Reach

One of the biggest advantages of using Google Ads is the opportunity to tap into its vast reach of audience. This is particularly essential for new startups or even SMEs who are looking to create brand awareness in the public’s eye. With Google Ads’ display network, this can be achieved in the speed of light with a low-cost budget, thus giving you the same advantage as the professionals as you now have access to the same pool of customers as they do. 

2.     Conquer the Largest Search Engine Platform

Google Ads has become the go-to platform for businesses solely for its power in boosting brands and businesses up the ladder when it comes to search engine results. With the use of relevant keywords for your industry that is selected within the platform, your website can easily be displayed as the top page on Google’s search engine — thus allowing you to gain numerous eyeballs effortlessly.

3.     Have Full Control of Your Ad Campaigns

One of the things that make most marketers or business owners pause when it comes to Google Ads is the process of setting up campaigns for the product or service that they would like to advertise in the platform. Most have the perception that the process is lengthy and complex, but we are here to convince you otherwise. With the automated process and step-by-step guidance given in the platform, your campaign can be set up and running in less than an hour!

Here is the flow to set up your very own ad campaign in Google Ads:

  1.     Decide the product/service you would like to advertise online

  2.     Create a copy that you would like to share with the public

  3.     Set a budget for your campaign

  4.     Wait for your campaign to go live on Google

  5.     Track your progress via Google Ads platform

Should you find the process to be time-consuming, you may also opt to hire an agency that specialises in digital marketing to handle your campaigns in the platform on behalf of your brand or business.

4.     Set Your Own Price

The beauty of using Google Ads is the ability for you to control the cost you would like to allocate for your campaigns. This is due to the fact that the platform allows you to decide how much you would like to spend monthly on a campaign based on a given performance graph. If your ad is performing well, you may increase the budget on it to increase the results and ROI of said ad. However, on the occasion where an ad is underperforming, then you may decrease your budget spent on it.

5.     Gain Faster Results than SEO

No doubt that search engine optimization (SEO) is the best practice to increase traffic to your website, but it may take some time before you are able to see the results — with some even taking years for your page to be placed within the first page of Google. With Google Ads, you are able to advance relatively faster compared to the other organic results when it comes to landing on the first page of Google.

On that note, it is safe to say that when it comes to Digital Marketing, Google Ads is the cheat sheet that will allow you to receive immediate results and with a budget of your own choosing, thus making it a breeze for you to achieve brand awareness and to get instant ROI on your ads online. With the information given above, you are now hours away from conquering digital marketing — all by creating your very own campaign within the platform!

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com

Door Drop Marketing 101: What You Should Know More About Door Drops

Door Drop Marketing 101: What You Should Know More About Door Drops

Despite the current trend of business digitalisation, leaflet distribution is still a popular choice for the advertising world. Over 80% of advertisers use leaflet distributions to ensure their marketing materials to be distributed into the potential consumers’ hand. Statistics show that a leaflet stays at home for 34 days on average, which displays the effectiveness of door drops to increase the sales conversions for your business.

When should I use door drop marketing?

No matter which industry you are from, it is effective for every business to attract potential consumers anytime by using door drops. Door drop marketing is applicable for all-year round, yet it is wise to maximize the door drop effort on festivals where people tend to shop more for the celebration, such as Valentine’s Day and Christmas.

What should I include in the door drops?

It is sensible to create engaging copies and visual presentations for your leaflets if you would like to improve on the effectiveness of the campaigns. A good leaflet should include an engaging headline, great offer to entice calls to actions, bullet points to show what’s being offered, clear relatable images, and obvious calls to action.

How can I maximize the effectiveness of door drop campaigns?

First, decide your marketing goal and draft out the marketing budget. Second, create alluring sales copies for the leaflets. Third, design a leaflet with an attractive visual presentation. Fourth, choose the relevant geographical areas to distribute leaflets. Fifth, use SBS Prints as your service provider to design, print, and deliver leaflets. Sixth, ask your consumers how they learn about you. Seventh, gauge your marketing campaigns with metrics. Eighth, discuss ways to optimise the cost of the next marketing campaigns. Lastly, make relevant changes on leaflets/areas for the coming campaigns.

In conclusion, door drop marketing undeniably plays an important role in the advertising world. Although we are currently in the Industrial Revolution 4.0, where many operations are either automated or digitalised, it does not mean that door drops should be eliminated or ignored at all. 

Experiment door drop campaigns with SBS Prints and you will be amazed by the results. Our business still resumes during CMCO to offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services.SBS Print is the leading offline & online marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com

Improve your Business during the Pandemic with Facebook Marketing

Improve your Business during the Pandemic with Facebook Marketing

Find out why most brands are hopping to Facebook Marketing and how you can join in on the hype to boost your sales and increase brand awareness 

[KW: Facebook Marketing; Facebook Page; Product and Services; Marketing Strategy; Online Platform; Leads and Conversion]

With the current pandemic that we are facing, it is no surprise that most brands are shifting their focus on generating sales and building their brand awareness online. Curious on how most business leaders are making big bucks even during the pandemic? We have a solution for you, and it is called Facebook Marketing.

An eMarketer study reports that 95.8% of social media marketers consider Facebook as an essential tool in reaching media marketing success, particularly as according to facebook.com, 2.5 billion people tend to use the platform every month.

Impressed? It only gets better from here as facebook.com shares that two-thirds of their users visit a local business Facebook Page at least once a week. With billions of people on the platform, chances of them coming across and interacting with your Facebook page is extremely high, thus inadvertently becoming a good marketing tool in boosting leads and conversions of your brand.

In our previous post, we have shown you the ropes on how to set up your brand’s very own Facebook Page and how to get them ranked high for your brand or business to be the talk of the town. With that settled, let us discuss how you can increase your leads and sales via the most used method online — Facebook Marketing.

What is Facebook Marketing?

Before we delve in deeper, do you know what Facebook Marketing really is all about? Well for a start, Facebook marketing is the usage of a Facebook page as a communications tool to reach out and engage with a brand’s target audience.

As the platform already provides the necessities needed, it is now easier than ever for brands and businesses to develop a fan base for their services and products — coupled with the right marketing strategy, this, in turn, will be able to increase the revenue of your business in no time.

Who is Facebook Marketing for?

With over 2.5 billion users monthly, Facebook is one of the best platforms for brands and businesses to create an online presence and to engage with their target audience. However, most believe that only big brands should have their own Facebook Page and market themselves on the platform as they already have a big fanbase.

We are here to let you know that if you are an SME (small medium-sized enterprises) or even an individual with a product or service to market and sell, Facebook Marketing is still the perfect fit for you as there is a high chance that your ideal target audience is already on the platform and has been on the lookout for a business that is similar to yours.

Read on to find out who can use Facebook Marketing:

  1.     Local businesses

Local businesses of any type should be using Facebook Marketing to market their products or services, especially as it is confirmed that two-thirds of Facebook users visit a local business Facebook Page at least once a week. Your brand’s Facebook Page can be used to attract locals within your area to check out your product or service and may even entice them to visit your store physically due to its proximity.

  1.     Organizations or Groups

Non-profit organizations or Non-governmental organizations (NGO’s), public campaigns, and even political groups may also use Facebook Marketing to promote their services and to build up their brand awareness. The platform serves as the perfect medium for groups to interact and build a rapport with their target audience while inadvertently building a voice for their brand online.

  1.     Individuals

If you think Facebook Marketing is accessible only for household names and big corporations, you might want to think again. With the rise of influencers and micro-influencers, individuals with a product or service to market are also increasing. With Facebook Marketing, you will feel as though you have a virtual team to help you market your product and service to the right target audience with the right methods, even if you are a one-man show.

  1.     Brands

Brands with any kind of product or service will find that Facebook Marketing is the perfect platform for their business to thrive on. With the correct strategy and consistent postings, your target audience will easily be converted into engaging and enthusiastic fans of your brand. The platform is also helpful to shout out information to your target audience about your business such as a give-away contest or even a flash sale that you have planned.

How to Leverage from Facebook Marketing?

Now that you know what Facebook Marketing is all about and who can use the platform, let us look at how you can leverage off of it to boost your revenue and increase your brand awareness.
Read on for the top 3 most used strategy in mastering Facebook Marketing:

  1. Set your goals

As is with any marketing strategy, a goal is the first thing most marketers would set when setting up a marketing campaign. With a clear goal in mind for your brand or business, measuring your success rates and maintaining them will be easier. It is granted that when you market your business online, your goals might differ compared to if you were to market them traditionally. Thus, we have prepared 3 of the most used goals of Facebook Marketing:

  •       Increase Leads and Conversions
  •       Increase brand awareness
  •       Increase community engagement
  1. Know your Target Audience

Almost every brand or business on Facebook has a goal of building a good rapport with their target audience, this is mostly done by engaging with them through the contents posted. To do so, you must first get to know and understand your target audience. Fortunately for you, Facebook now lets you do this via Facebook Audience Insights.

With this powerful tool, you can now access even the tiniest detail about your target audience and other potential customers such as:

  •       Age
  •       Gender
  •       Location
  •       Language
  •       Past purchasing activity
  •       Facebook usage
  •       Education
  •       Relationship status
  1. Create and Plan Engaging Contents

Once you have set your goals and have got to know your target audience better, the next step is to create and plan out engaging contents for your Facebook Page. Granted that Facebook Marketing is all about increasing your leads and conversions, but when all you do is to promote your product or service, chances of your target audience getting tired of your page are extremely high.

Building a good rapport with your target audience is all about building relationships, which is why it is not advisable for you to only focus on promoting your products. To feed their curiosity about your brand, give out information about your products or even a behind the scenes video of how your services are carried out. This will help in keeping your followers engaged and thus increasing your number of likes and shares.

To sum it up, Facebook Marketing is a powerful strategy that can help to generate leads and conversions for your brand or business, especially when we are amid battling COVID-19. With the strategies shown above and by using Facebook as your marketing platform, you won’t have to worry about cutting back or accepting a decline in your revenue.

You will find that there are many potential target audiences on this platform that is eager to engage and purchase a product or service your business has to offer. With the above steps, you are sure to be able to tap into your existing customers in no time.

COVID-19 Lockdown Is the Best Time to Invest In Door Drops

COVID-19 Lockdown Is the Best Time to Invest In Door Drops

The pandemic catalyzes the offline to online transformation of businesses. It is especially shown in term of marketing campaigns conducted by marketers. Too many enterprises emphasize on online marketing, yet very few see the possibilities of offline marketing to enable the businesses thrive during pandemic. Contrary to popular misconceptions that offline marketing is old-fashioned and ineffective, door drop campaigns actually yield the results to convert sales for businesses during lockdown.  

How do door drops help with boosting sales conversion for business?

Despite the difficulty to track the ROI from door drops, most of the people are stuck at home during lockdown. With many people that work from home, such condition means a ready audience group for door drop campaigns, which people may have more time to check their home mailboxes and read the contents from door drops. Door drops may also help to deliver messages to those who do not have access to online services and technology, especially for elderies and vulnerable communities. Therefore, all intended audience group is covered and no one is neglected during the marketing campaigns.

Moreover, there are statistics and testimonials that indirectly show the effectiveness of door drop marketing, including:

  • People interact with door drops 4.21 times during lockdown compared to the period prior to lockdown.
  • Each door drop have stayed in the home for up to 9.5 days in average, the increase is shown compared to the data before lockdown.
  • A charity organization claimed to receive over RM160, 000 as funds during door drop campaigns, much more than it normally would in telemarketing efforts.

The best time to carry out the door drop campaign is NOW.

The pandemic is one of the most challenging times for most businesses.  Many businesses wish to execute effective marketing campaigns, yet very few know how to stand out in term of marketing. By recognising the values of door drops during lockdown, your business would take competitive advantage to thrive among the pool of competitors. 

Our business still resumes during CMCO to offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services. SBS Print is the leading offline & online marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com

Why Your Company Should Implement Brand Storytelling and How to Do It

Why Your Company Should Implement Brand Storytelling and How to Do It

Many emphasize how important brand storytelling is, yet few know how to tell great stories about their brands. “Storytelling” becomes a buzzword among the marketers, and almost every brand attempts to work on storytelling so that they can outperform their competitors. However, the process is not easy as many businesses have no idea of why and how their businesses should do storytelling on their brands. In the beginning, your business should have figured out reasons why storytelling is important for your brand.

Telling stories enables a brand to simplify complex ideas. When people come across new ideas, it is normal for them to feel confused, and even repelled by the novelty. To address that, your brand should play a role to guide them with a simpler explanation, which the simplest way can be done via stories. By telling stories about your brand, people are likely to buy into your product, as they start sorting out the concepts about what your brand is doing, which used to be difficult for them to understand at first glance.

Moreover, stories unite people together. Since the prehistoric era, people know how to tell stories so to display their thoughts and imaginations, even just by drawing them on the cave walls. Nowadays people verbalize their stories anywhere, especially on TVs and online videos. Sharing stories brings out the commonality in humans that everyone has feelings and emotions. The pain and pleasure throughout life may enable the audience to identify themselves as characters in the stories if storytelling techniques are done properly. By doing so, you engage and involve your intended consumers into the brand experience, which then convert into your sales figure.

Third, stories are often inspiring and motivating. If a brand conveys its message in a down-to-earth tone,  it could bring people to feel connected and related to the brand.  Especially when brands are willing to let people know about their struggles and challenges, people are more related to these brands, as lives are never perfect. By showing how a business overcomes its challenges, it taps into people’s hearts to believe themselves for the change that they want to see. Such storytelling techniques create positive association for the brand, which implies the possibility of people to achieve what they desire by purchasing the products.

Knowing reasons is not enough, it is more important to master the best tactics of brand storytelling. There are four tactics that you can follow while making your brand story. By following these steps, your brand could leave a long-lasting impression to your intended audience.

First, guide your audience to identify with your brand story.

Seek first to understand, then to be understood. In order to introduce your brand to your intended consumers, do your research on your intended consumers and set your tone which they may be utmost receptive as possible by defining what may interest your audience. 

For example, you may use analogies or metaphors that your audience may relate to. By utilising those universal words that everyone can understand, it is effective for your brand to deeply penetrate into people’s mind.

Second, invite them into your story.

A great brand storyteller knows how to lead his audience to simulate the experience in his story. Offer your audience a role, so that they may put themselves into the shoes as users. It is important to research about your audience’s background, desires and needs before pulling them into your brand story.

Third, embrace conflict (and resolve it).

Conflict is a necessary element in your brand story. A story without conflict should not be considered as a story, rather it is a very plain statement. People actually like to see conflict and how the characters in the story resolve the conflict. Resolving the conflict is even more important than creating the conflict as humans are eager for completeness. 

Bad things happen a lot of time. Brands or companies are not excluded from negative events as well, such as fierce competition and layoff. Be honest and include the problems into your story, and your audience will appreciate it. People do not expect your brand to be perfect, but are intrigued by how your brand overcomes these challenges.

Last but not least, create patterns of your brand story that your audience may follow through.

With consistent patterns of brand story, it brings a consistent message to your consumers about who you are and what you do. It will be easier for people to connect the dots with consistency, which makes people more receptive to relate themselves to the mission and vision of your brand. When consumers understand your product and even how your products can benefit them, it is no longer a difficult task for you to turn those who understand your products into sales figures that you wish to see.

Grow your business brand by storytelling techniques with SBS Print, especially many offline marketing tactics are still relevant and effective. Gliding through new norms, it is tempting to drop out the marketing initiatives yet by doing so your business will be at risk of falling behind. You may be dropping out but your competitors aren’t. 

Our business still resumes during CMCO to offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services. SBS Print is the leading offline & online marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com

How to Increase Your Sales Conversion Using Advertising Framework: AIDA Model

How to Increase Your Sales Conversion Using Advertising Framework: AIDA Model

Many businesses wish to boost more sales. Very few know how to effectively close sales. To get more customers, it is important to have a strategic approach on advertising efforts. There are many frameworks that advertisers may refer to when carrying out advertising initiatives on their products or services.

One of the well-known frameworks widely used by advertisers is the AIDA model. The AIDA model describes the stages that are gone through by consumers before coming to the purchase decision. AIDA stands for Attention, Interest, Desire, and Action. During these four stages, your advertising effort will ideally obtain attention to your brand, generate interest in your product, stimulate a desire for it, and spur action to buy it. 

Such a framework is not limited to online or offline marketing efforts, which many advertisers prefer to use as part of their advertising strategy. To come up with a good advertising strategy, here’s how you can implement the AIDA framework:

#1: Attract Attention

It is important to create copies and visual presentations that manage to grab people’s attention, which then elicits engagement with your target audience. In this stage, the consumers are curious about what your company does, which leads them to ask “What” questions.  This stage is mainly to increase your brand awareness.

Advertising billboards could be a good example to attract people’s attention. You may ask yourself a lot of “What is this?” questions in front of those billboards, especially when they give out vague messages yet are visually appealing. This is an effective strategy that means to increase brand awareness

#2: Generate Interest

Once you manage to elicit curiosity in your target consumers, they would like to learn more about the benefits of your solution, and how the product may benefit them. In this stage, the target audience should think “I like it.” When coming across your brand.  While you manage to capture people’s attention in the first stage, you should retain attention during this stage.

Your marketing effort can be considered a great start if your targeted audience are drawn to learn about their own pain points, problems, or needs. This is when you can “hook” them with engaging storytelling techniques which demonstrate your products/ service as an effective solution. People often may relate themselves with stories. By telling stories, it enables the brands to stimulate empathy and curiosity.

#3: Stimulate Desire

People tend to go for the products or services that they trust. The goal of this stage is to let consumers think “I want it” when coming across your products or services.  This stage is about maintaining trust that has already been established. This is when you keep creating marketing contents that keep your products in your consumers’ eyeballs continuously. Eventually, they will buy your product or service by creating more interactions between your products and them.

Your brand should have established relationships with prospects who already envision a future with your products — they already foresee how they use your products, and how they enjoy using your products so much. Without any further hesitation, you should be swift to close the gap between where they are and where they could be with your solution. In this stage, it is important to put up contents that are related to social proof, such as case studies and testimonials.

#4: Spur Into Action

In this stage, you should establish call-to-actions and provide your target consumers channels to purchase your products or services. After all, there is no point to keep creating contents and building relationships while there isn’t any clear next step for people to act upon. The goal for this stage is to get people to think, “I’m getting it.”, which leads them to the purchase. The call-to-actions should be as frictionless as possible so to maximise the sales conversion rates among consumers.

You can provide a straightforward purchase link such as WhatsApp messengers or website portals that support payment channels when creating call-to-actions for people to purchase. As long as it eliminates friction as much as possible, people would be very glad to take out their money as they already establish deep relationships with your brands and at the same time they envision themselves to have better lives when using your services or products.

The AIDA model is a great framework to guide you to envision the buyer’s journey, in which you as an advertiser know how to influence people for purchase decisions. Experiment with the AIDA framework  and grow your business brand with SBS Print, especially many offline marketing tactics are still relevant and effective. Gliding through new norms, it is tempting to drop out the marketing initiatives yet by doing so your business will be at risk of falling behind. You may be dropping out but your competitors aren’t. 

Our business still resumes during CMCO to offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services. SBS Print is the leading offline & online marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com

5 Offline Marketing Ideas that Are Still Relevant in 2020

5 Offline Marketing Ideas that Are Still Relevant in 2020

We are living in the digitalised world, where companies tend to put more focus on online initiatives, such as email marketing, SEO and social media marketing. You may be tempted to place all of your marketing budget on the digital realm, yet offline marketing is not entirely irrelevant up to date.

Sometimes, it would put your business at disadvantage if you decide to ignore those conventional marketing tactics, which certain sales can be only closed via offline marketing.  Depending on the nature of business and demographic information of your target customers, it is wiser to execute offline marketing initiatives to close more sales. There are many offline marketing tactics that we still can use up to now, which include: 

#1: Business Card

Business cards are still relevant up to now although they hail for ages. They enable you to get in touch with your business network immediately through the essential contact information from the cards, including phone number, email and website.

It is important to bring along well-designed business cards, as the first impression of you could be implanted from the visual presentations of your business cards. Other than establishing personal connections with someone you meet for the first time, business cards could make you, and your brand memorable with their eye-catching visual designs.  

The interesting part about business cards is that business cards can come with different sizes and shapes. You may be as creative as you want on your business cards, as long as the design helps to tell the story of your brand. There are a lot of business card design templates available online, which you can pick either to fit into the nature of your business.

#2: Season Greeting Card

People may receive more emails than cards nowadays, yet it is not a bad choice to blast out seasonal cards to your target customers. People enjoy receiving seasonal cards due to their nostalgia-inducing nature. It could remind people of the joy when they received seasonal cards during childhood. By captivating such sentiment, it could bring a surprising effect to your target customers to buy into your brand, which people would relate your brand to positive feelings.

By creating meaningful engagement with your target customers, it tells people that your brand sincerely cares about your customers. This could be an effective strike into a human’s mind as people like to be showered by care and love.  By adhering to the festive tradition, you may outperform your competitors to drive more sales to your business.

#3: Press Release

A well-written press release may come at a price yet it’s a smart investment because it will spread more information about your company, product, or service effectively. Press releases may spark curiosity among your target customers, which more attention will be given on your brand.

Without being complicated, your press release should include the details of your company, such as phone number, email, and website. You can send it directly to any medium and ask them to publish it. By having press releases, your brand could gain more exposure within the town to inform people about your latest product update and the events that you are organising at the moment.

#4: Brand-related Merchandise

We’ve all seen the name of a business printed on the side of a pen, a notebook cover or a goodies bag. Most people have at least one such item in their home. Many companies are willing to invest in this offline marketing effort, as it is proven to be an effective one to increase brand awareness.

Take note of the distribution channels where you would like to spread the items. With the right distribution channels, your brand would attract the right eyeballs, and more right people will buy into your products.

#5: Office Sign

Last but not least, you can feature your brand on signs in the area of your office. To make more people aware of your brand, put up a sign that writes your business information on your store or office windows. Customized neon lights would work very well for your business if done correctly to catch people’s attention and to spark curiosity on what your business is doing.

Experiment with offline marketing ideas and grow your business brand with SBS Print, especially many offline marketing tactics are still relevant and effective. Gliding through new norms, it is tempting to drop out the marketing initiatives yet by doing so your business will be at risk of falling behind. You may be dropping out but your competitors aren’t. 

Our business still resumes during CMCO to offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services. SBS Print is the leading offline & online marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com

 

Build an Online Presence with Social Media Marketing

Build an Online Presence with Social Media Marketing

Digital marketing is all the rage these days, particularly to those who would like to gain brand recognition and brand marketing in the fastest way possible. It is the act of generating leads and making them into conversions by closing sales while nurturing them to build loyal customer relations.

If you are a business owner, or even a digital marketer, having a good social media marketing plan should be your utmost priority to get a high return on investment (ROI) and milk your marketing budget to it’s fullest. With that said, let us explore what exactly is social media marketing.

To put it simply, social media marketing — also known as SMM — is a system or process of building your online presence via various social media platforms. This includes Facebook, Instagram, Twitter, YouTube and even Pinterest.

By creating, publishing and deeply analysing the content you post, you will be able to manage the quality and frequency of your post to ensure that your platforms are engaging enough for your target audience.

Sensing a headache coming with the various things you need to keep track of with social media marketing? Worry not, we are here to ensure that this will come as a breeze for you, so be sure to read this until the end!

What is Social Media Marketing?

You might have the impression that social media marketing is a complex process, but if you are familiar with the process of creating, publishing and promoting your content across social media platforms such as Facebook, Instagram, Twitter and YouTube, then you already have the basic grasp of it.
 

However, there is much more to social media marketing than just ensuring frequent postings on your social media platforms. You need to constantly increase your visibility as well as engage with your target audiences.

Why Choose Social Media Marketing?

Amidst all the ruckus of social media marketing, you might be thinking that it is too time-consuming and tedious to carry out. However, we promise you that should you get it right, the benefits you will reap will be worthwhile.

Want to know the various benefits of social media marketing? Read on below:

1. Globally Wide Reach

When it comes to social media platforms such as Facebook and Instagram, the most apparent benefit is its potential to connect you with various users around the globe — all of whom can be converted as your leads. This feat is almost impossible to reach via other methods of advertising unless a widespread budget is in place, which is why having a social media account to connect to your audiences is a vital act for any business or brand.

2. Easy Access to Target Audiences

Having a social media account for your brand or business ensures that you can reach your target audiences without much effort as this can easily be done by aligning your promotions and marketing initiatives with the user behaviour of your target audiences. According to webfx.com, 74% of people uses social media to make purchasing decisions, while 80% of people tend to get advice when it comes to purchasing a product through social media through reviews and such.

3. Highly Cost-Effective

You have probably heard that social media marketing is highly cost-effective and that even if you have a low marketing budget, you can still achieve a high ROI with social media marketing. Why do we say this? Well, it is free to join a social media platform, post your contents, and reach out to your target audiences — be it Facebook, Instagram, YouTube or even LinkedIn, that is why.  All you need to do is to be frequent in your postings and engage with your fans often to make build an online presence, making it a simple yet highly effective way of promoting your business or brand.

4. High ROI

Due to its low budget requirement, most business owners and marketing managers agree that social media marketing offers the best ROI when it comes to marketing their brand or business. This is because via social media platforms, you can reach out to several people to turn them into leads. With continuous postings and the right strategy, these leads can then be turned into your sale conversions. As reported by Facebook.com, up to 45% of business-to-business (B2B) marketers have earned sales and clients via their platform. If they can do it, then you can too!

How to Choose the Right Social Media Management Platform?

Now that you are aware of all the benefits of social media marketing, you might already be putting forward a social media management plan for your business. Before you get started, you need to identify which social media platform is best to market your brand or business.
 

To help you in identifying which platform will serve you best, we have compiled the top 5 social media platforms and their benefits towards your business below:

1. Facebook

Deemed as the king of all social media platforms, Facebook has close to 2.7 billion active users monthly — all of whom comes from different countries across the globe with diverse backgrounds. It might be widely believed that the platform is now only used by the older generations. However, data shows that there are balanced age groups and genders on the platform’s users. Thus, if you are keen to reach out to a diverse group of people globally and would like to build an international online presence, then Facebook is the perfect platform for your brand or business.

2. Instagram

This platform has a younger audience who tends to be more attracted to visual contents as opposed to written contents. It is also reported to have a slightly higher number of female users compared to male users. Thus, Instagram makes for the perfect platform if your business leans toward lifestyle, art and fashion products and services such as women accessories and make-up products.

3. YouTube

Crowned as the second largest search engine next to Google, YouTube is one of the best platforms to build your business or brand’s online presence. Its unlimited video hosting allows you to post frequent video contents to your YouTube channel to engage and connect with your target audiences. Fret not, you won’t have to produce lengthy videos, just ensure that your content is of quality and make sure you post them up often to reap the benefits of this platform. Via their dedicated video uploads, local YouTube sensations such as Namewee and JO Channel have been reported to be earning USD15,300 and USD38,100 respectively, need we say more?

4. Twitter

With 321 million active users globally, Twitter is the go-to platform for all the latest news and trending topics. This makes it the ideal platform for your business should you aim to make your brand the talk of the town. Since Twitter users tend to use this platform to connect and engage with their favourite celebrities and influencers, you can also use it to market your business and brand directly to these influencers with ease.

5. LinkedIn

When it comes to B2B marketing, LinkedIn is the perfect platform for your brand or business as it allows you to target businesses in different industries effortlessly. You can also market your brand to Key Opinion Leaders in the industry by interacting and sharing your content to your LinkedIn account. As it also acts as a blog, this platform is perfect for you to use to upload articles that your brand or business specialises in. Not only will you be able to engage with numerous businesses and leaders, but you can also position your brand as an authority in your industry over time.

To sum it up, social media marketing is the heart of digital marketing and can be used to market your brand or product effectively in the shortest amount of time. With various platforms to choose from, reaching out to your target audiences and building an online presence should not burn a hole in your pocket nor take a long time to accomplish.  Now that you are aware of its many benefits, you would no doubt agree that including social media marketing as part of your marketing strategy is by far the best way to get ahead of your competitors.

Experiment with digital media marketing and grow your business brand with SBS Print. We offer an array of services such as bunting/banner printing and installation, leaflet/ flyers and pamphlet distribution, newspaper and flyers insertion methods, pocket tissue marketing and many more services. SBS Print is the leading offline & online marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

call/ Whatsapp: 012-5377 810 / https://wa.link/7g8b6z
email: ask@sbsgroup.com.my
website: www.sbsprint.com

Get this Right to Master Facebook Marketing

Get this Right to Master Facebook Marketing

Create the perfect Facebook Business Page for Your Brand

In 2020, Facebook Marketing is as necessary as breathing when it comes to marketing your business and getting brand recognition. According to an eMarketer study, 95.8% of social media marketers consider Facebook as an essential tool in reaching media marketing success.

Still not convinced? Then let us hear it from the master itself. According to Facebook.com, 2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter.

Now that there are numbers to support how powerful Facebook Marketing can be, you might be excited to start marketing your business on Facebook. Getting your Facebook Page to rank high might take some work and time, but with the right techniques, your brand or business will be the talk of the town in a matter of days.

Before we get started on how you can be the next Facebook Marketing master, let us discuss on the first step you will need to get there – setting up the perfect Facebook Page for your business.

1. Set up a Business Page

Your Business Page on Facebook acts as your brand or product’s business profile to the public, so you need to get it right. Wondering what are the differences between a Personal Profile Page and a Business Page?  A Business Page will show specific information only applicable to businesses, organizations, and causes.

Note that you must create and manage Pages from your personal Facebook account; however, your personal information won’t appear on the Page unless you add it. Press “Get Started” and you will be automatically redirected to add a Profile Photo and Cover Photo for your new Page.

Here is a summary on the steps needed to create your page:
 

i.   Head to facebook.com/pages/create.
ii.  Choose your page type: Business/brand or Community/public figure
iii. Enter your business details.

2. Determine your Page’s Look and Feel

The fastest way to give your newly created Facebook Page a personality is to add in a profile picture. Want a tip on how to choose your profile picture? Choose one that represents your brand or business perfectly, as this is the primary image that will pop up for your target when they search for your brand.

To ensure that your picture is of high quality, be sure to increase it slightly more than the average 180 x 180 pixels. Note that if your picture is not squared, you might have to crop it before uploading it as your profile picture.

Once this is done, your next step is to add a cover photo. A cover photo is the large, horizontal image that spans the top of your Page and should be a picture that represents your Page’s identity. It can also be pictures of special offerings or campaigns that you are currently running and would like to promote.

Not too sure what picture is best to represent your brand? Check out these tips below:

i.  Product or Services: choose a recognisable logo to distinguish your brand from others.
ii. Speaker or Public Figure:  choose the most suitable headshot that represents you best.

3. Set up a Page info

Your page is now almost complete! Your next step now is to let your target audience and the public know on what your business or brand is about and what you will be offering them. To do this, click “Add a Short Description” under “Welcome to Your New Page”. Add one to two sentences that best describe your business. Be sure not to exit more than 255 characters.

Your page info will appear on your page and in search results to the public, but this is no reason to be apprehensive about it. Have fun with this process and be sure to let your brand or business’s personality shine through.

Here is a summary on the steps needed to create your page info:

i.   Click “Edit Page Info” to start
ii.  Description: Add in not more than 255 characters to describe who you are and what you are offering.
iii. Contact information: Let the public know how they can reach you, this includes websites and other social media accounts.
iv. Extra options: Add in your operating hours, price range or even privacy policy if it is relevant for your page.

4. Create your Facebook username

You are now facing the last step in creating your Business Page! The last thing you will need to complete in the welcome menu is to create a username for your new Page. This will appear in your Facebook URL and will in turn help the public to search and remember your brand or business.

With the freedom to choose a username up to 50 characters long, you are free to let your creativity run wild with creating a username. Just be sure that it depicts what your brand is all about.

Here are some ideas on how to create a username for your Facebook Page:

i.  Choose a search-friendly Page name. In most cases, this will be your brand name.
ii. If possible, use a consistent username across social networks.

5. Custom a call-to-action Button

A call-to-action button allows your target audiences to take a desirable action when they come to your page — be it to purchase your product, drop an inquiry or even to sign up to your newsletter — all done to increase the engagement of your page.
 

From December 2014 onwards, Facebook had given Pages the access to include a call-to-action button at the top of the Page. To create your very own call-to-action button, simply click “+ Add a Button” below your cover photo. From ‘download an app’ to ‘learn more’, there will be multiple choices for you to choose from.

Now that you have completed all the steps, your Facebook Page is all set! Following these 5 steps ensures that you will have a seamless process of creating a Business Page on Facebook. Your next big step once your Page is all set up is to start marketing your brand or business and to get them recognised by the public.

Our next article will teach you just that as we will be giving you tips and tricks on how to market your business via Facebook. Stay tuned for more!

Experiment with advertising techniques and grow your business brand with SBS Print. Gliding through new norms, it is tempting to drop out the marketing initiatives yet by doing so your business will be at risk of falling behind. You may be dropping out but your competitors aren’t. Our business still resumes during CMCO to offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services. SBS Print is the leading offline & online marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com

 
 
Father of Advertising–David Ogilvy’s 7 Most Valuable Lessons on Advertising

Father of Advertising–David Ogilvy’s 7 Most Valuable Lessons on Advertising

Known as the “Father of Advertising”, David Ogilvy was a legendary copywriter that is well known for generating powerful sales headlines of many brands. Up to now, his works have been referred by many aspiring advertisers as some of the most prominent case studies in the advertising world.

The British advertising tycoon founded Ogilvy & Mathers in 1948, which nowadays Ogilvy has expanded its 132 offices in 83 countries as one of the world’s leading advertising companies . He published a few books that are prominent in the advertising industry including “Confessions of an Advertising Man” (1963) and “Ogilvy on Advertising”(1983), which his teachings in the books are considered timeless even by many contemporary advertisers themselves.
 
Below are the commandments extracted from the written pieces by Ogilvy in the 1980’s:

Commandment #1: Your role is to sell, don’t let anything distract you from the sole purpose of advertising.

The first rule of advertising is to make closing sales as your end goal. Many advertisers fail to close sales even though they generate leads as they fail to write copies that target the right groups and even entice those intended groups to make purchases. Many writers tend to be too creative in their words, but they tend to fall in the traps of forgetting their ultimate goals to make sales.  If you think you can surprise your audience with your words and creativity, you can do it, but never at the expense of closing sales.

Commandment #2: Clearly define your brand positioning such as your product or service and your audience.

It is essential to have a strong promotional campaign which is not bound by time and spaces. To achieve that, you should have thorough research on your product, along with your target audience. After collecting insights from the research, it is much easier to identify ways to find your intended audience and consumers.   There are many ways to reach your potential customers, which social networks can be one of the essential mediums.

Commandment #3: Do your homework. Study your consumer in detail.

“Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy. “

According to David Ogilvy’s guidelines, if you don’t understand who you are writing for, you will be faking it, and that will lead to the problems that come subsequently. You will be only able to write effective sales copies if you fully understand: (1) who you write for; (2)how that person thinks; (3) what that person needs. Thus, many advertisers create customer personas, which entails demographic information, needs, motivations and goals, to come up with the best advertising strategies.

Commandment #4: Think of the consumer as a woman, she wants all the information you can give her.

“The consumer isn’t a moron; she is your wife. ”

Despite the sexism in the statements, Ogilvy made an important point to take consumers as high regard, especially when your consumers did research on products beforehand as part of decision making for the purchase.  An advertiser should speak on the behalf of consumers, rather than treating consumers as subpar while  making patronising tones. Treat your consumers with respect, especially when you need the sales from them.

Commandment #5: Talk to them in the language they use every day.

When coming to copywriting, write in a way that shows how you normally talk to your friends. Technical jargons may look good on your business reports or academic journals, but definitely not in your sales copies. In another way of saying that, you should put yourself in your customers’ shoes to know what they really like to see and how they likely wish to interact, if you sincerely wish to take money from your consumers.

Commandment #6: Write great headlines and you’ll have successfully invested 80% of your money.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

80% of people read the headline, but only 20% keep reading the copy bodies after the headline. To attract your readers, the headline should relate to human nature very well, especially what makes consumers feel good and what makes consumers tick in general. Bring your pain points always to entice your readers into knowing more about your products.

Commandment #7: Highlight the product by making it the hero

To make your brand stand out among the noisy, hyper-complex world, it is important to point out what differentiates your products from your other similar products. We all know that we should come up with unique selling points (USPs), but knowing how to make them prominent is another story. If you think it is difficult to bring the USPs of your product, then there is a quote from Ogilvy that may help, “there are no dull products, only dull writers”.

Experiment with advertising techniques and grow your business brand with SBS Print. Gliding through new norms, it is tempting to drop out the marketing initiatives yet by doing so your business will be at risk of falling behind. You may be dropping out but your competitors aren’t. Our business still resumes during CMCO to offer an array of services such as bunting/banner printing and installation, leaflet and pamphlet distribution, newspaper and mail insertion methods and many more services. SBS Print is the leading offline marketing company in Malaysia with over 17 years of experience in the industry. As the first ever ISO certified flyer distribution and banner printing company in Malaysia, we are highly reliable and can definitely produce the highest-quality products that you desire.

Call Now: 012-5377 810
Whatsapp Now: https://wa.link/dbsyxm
Email: ask@sbsgroup.com.my
Website: www.sbsprint.com