Author: SbS-Pr1nt

Newspaper Inserts: Old school method with Up-to-date Results

Newspaper Inserts: Old school method with Up-to-date Results

Newspaper inserts were once considered as a go-to advertising method for businesses and advertisers — particularly when promoting consumer-packaged goods. However, with the rise of digital marketing and online advertising, newspaper inserts, and other printed promotions are not as prominent as they once were. What’s more, numerous businesses and advertisers fail to recognize the potential of printed promotions as many are still in the dark about the advantages of these traditional advertising methods.

Even so, newspaper inserts undoubtedly have its own charm when it comes to advertising, especially when it comes to its specific targeting abilities, quick execution offers and its inexpensiveness. Read on and discover all you need to know about newspaper inserts and how it can benefit you and your marketing campaigns.

Set Your Brand Apart

Unlike newspaper adverts which can easily fade to the background amidst other adverts, newspaper inserts have a better chance of being noticed as it stands alone instead of with a multitude of other adverts. These inserts get noticed because they do not blend in with the countless generic ads that all look alike — which is why hypermarkets and even cafes opt to go with this advertising method to promote their business and services.

Proactive Target Audience

Up to 66.3% of the target audience for newspaper inserts enjoy to ‘shop’ from the comforts of their home as they enjoy going through multiple eye-catching inserts to find the best deals on a product or to compare the offerings between businesses with the same service. Thus, your products or service can easily reach target audiences who are ready to buy via newspaper insert advertising.

Long Shelf Life

Newspaper inserts have a higher chance of not getting discarded into the waste bin alongside newspapers, as most newspaper readers tend to pick up and study the contents of the inserts before tossing it away. This shows that newspaper inserts have a long shelf life and the ability to drive traffic long after it is distributed — thus making it a powerful tool for marketing campaigns.

Customized Marketing

With newspaper inserts, you can promote and deliver your product or services to a specific area to reach specific target audiences by selecting demographics such as age or financial status, thus ensuring that your business will reach audiences who will be needing your product or services.  

Wider Reach

With newspaper inserts, you can cover specific localities by targeting newspapers with its very own target audiences such as English newspapers, Malay newspapers, Chinese newspapers and Tamil newspapers — thereby enabling you to reach up to 65% of the population at an extremely affordable cost.

Room to Experiment

No doubt that each business has unique objectives that require an equally unique and specific approach. With newspaper insert advertising, you are free to experiment by combining different methods in your marketing campaign. Thus, this will shield you against the risk of failure that may result when you finally carry out a mega launch for your business.

The bridge between Print and Digital

Newspaper inserts have the unique ability to be the bridge between the world of print and digital as they can still offer audiences an engaging and interactive online experience. This can be done by inserting web portals and personalized URLs and even QR codes to make your printed promotion a more interactive one.

Affordability

Newspapers inserts by far offers up to 74% lower cost when compared to traditional advertisement placement on any large newspaper outlets. Despite bringing in similar results, this method is relatively inexpensive compared to numerous other printed promotional methods.

Here at SBS print, we focus on utilizing the approach of custom-made advertising by offering the best newspaper insertion service throughout Malaysia, thus leveraging on the multitude of different languages and media preferences unique to the Malaysian population.

Our extensive and broad network of distribution (13 states, 37 main towns) and the quality of our service in delivery has turned us into a household name in Malaysia when it comes to newspaper insertion service.

Here at SBS print, we focus on utilizing the approach of custom-made advertising by offering the best newspaper insertion service throughout Malaysia, thus leveraging on the multitude of different languages and media preferences unique to the Malaysian population.

Our extensive and broad network of distribution (13 states, 37 main towns) and the quality of our service in delivery has turned us into a household name in Malaysia when it comes to newspaper insertion service.