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B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling products and services to consumers. Unlike B2B (business to business), B2C marketing strategies often rely on a company’s ability to capitalize on the value of the brand, evoke emotional responses, and generate social proof. Success in B2C marketing means forging emotional […]

With the change and evolution of modern technologies, the use of digital marketing strategies had a direct impact on profit margins and the ability of a business to grow. In the field of digital marketing, using various digital marketing tools and techniques, business owners will be able to give a tough fight to competition and

Effective teamwork is what runs a business. Teamwork at the workplace has been demonstrated to increase efficiency, improve communication, distribute workload and expedite idea generation in which each employee feels a sense of belonging and empowerment. In simple terms, teamwork is when a group of people combines individual skill sets to produce amazing outcomes. An

No matter what industry you’re in, closing a sale is crucial to your growth and success, learning to generate new sales leads is an essential skill for an entrepreneur. Here are some ways you can take to improve your sales performance, and raise your close rate. 1) Sell To Customer NeedsPeople buy because they have

The world is currently experiencing one of the greatest challenges since the Second World War. The COVID-19 crisis is affecting every aspect of our lives, society and also the economy. According to study, more than half of small businesses experienced a decrease in revenue since the start of Covid-19. This major change and a “new

What is a content marketing? Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.   Nowadays, the demand for content marketing services is on the rise. There are many types of content marketing that

What is a B2B? “B2B” means “business to business.” Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. In broad sense, B2B marketing content tends to be more informational and straightforward than B2C.   The point of many business’ marketing strategy, whether simple or complex, is to generate leads.

For Business What is video marketing? Video is one of the most versatile and profitable digital marketing tools. For the past few years, video marketing has rapidly become a force in the digital marketing industry. Video marketing provides companies a flexible and attractive medium with a high sharing potential.   According to a research, 55%

What is social media marketing? Social media is a networking and communication platform. Facebook, Twitter, YouTube and LinkedIn are currently the top social media sites businesses use. To reach your customers where they are and ensure that your brand’s voice is heard, you need to have social media marketing.   With the popularity of digital

What is mobile marketing? Simply put, mobile marketing consists of ads that appear on mobile devices, which has grown beyond just smartphones and tablets. Mobile devices have become the easiest method of gaining internet access. People use mobile devices to play games, watch movies, and communicate via social media — all fertile ground for marketing