Kuala Lumpur, Malaysia, 4 February 2026 – Today branding and marketing solutions specialist company, SBS Nexus Berhad (“SBS Nexus” or the “Company”; Stock Name: SBS and Stock Code: 0386), officially signed a Memorandum of Understanding (MOU) with the National Cancer Society of Malaysia (“NCSM”). This MOU is to collaborate with NCSM on the Lung Shield Programme by integrating Corporate Social Responsibility (CSR) and entrepreneur engagement while advocating on public health agenda. This initiative aims to mobilise the corporate sector to increase lung cancer awareness and to advocate for the prevention and early screening of lung cancer through various community outreach programmes.
Amongst the key areas, both parties agreed to collaborate on the promotion and implementation of the Lung Shield Programme, as listed below:
I. SBS Nexus to promote the Lung Shield Programme as part of its CSR and ESG advocacy initiatives.
II. SBS Nexus to engage and mobilise entrepreneurs, corporate partners, and business leaders to participate in Lung Shield–related CSR activities, such as screenings, awareness campaigns, and fundraising efforts.
III. Co-organising CSR activities, community engagement programmes, forums, and campaigns related to lung health and cancer prevention.
IV. SBS Nexus to provide branding, media exposure, digital marketing, and publicity support for the Lung Shield Programme through its platforms and networks.
V. NCSM to provide programme credibility, medical expertise, and implementation support for Lung Shield–related initiatives.
SBS Nexus’s Managing Director cum Chief Executive Officer, Mr Wong Chun Mun, commented, “One of the key collaboration highlights is SBS Nexus is appointed as NCSM’s strategic partner to promote and expand the Lung Shield Programme through our corporate and business networks. One of our roles in this programme is to recruit a minimum of 10 companies to become the programme wellness ambassadors while participating in this CSR-driven initiative. The 10 wellness ambassadors recruited by us will play an active role in promoting lung health awareness, hold public education,
and encourage greater community engagement to highlight the danger of lung cancer disease.”
“We are grateful to be given a rare opportunity to collaborate with NCSM to jointly raise public awareness on lung cancer prevention and to encourage early screening on probable lung cancer amongst the Malaysian citizens. This initiative will also enable and encourage various corporations to move beyond their traditional CSR donations and instead focus on impact-driven participation for a specific cancer disease. Our aim is to establish a sustainable wellness ambassador model within the corporate community and to help the participating corporations align their corporate initiatives with the national public health priorities. We welcome all the interested corporations to step forward and participate in these noble and meaningful initiatives in shaping a better and health-conscious Malaysian society.”
Mr Wong added, “This wellness ambassador model is a unique corporate-driven initiative in supporting the national health agenda. It also signifies a good example of public-private collaboration involving non-profit organisation, corporate sectors, and governments in demonstrating meaningful ESG execution with measurable social impact. All the corporations are strongly encouraged to step forward to support this Malaysia’s national public health agenda under the guidance of the Ministry of Health for the benefit of those lower income and underprivileged Malaysia citizens.”
(From left to right) : The MOU is signed by Dato’ Dr. Saunthari Somasundaram, President of the National Cancer Society of Malaysia (second from left) and witnessed by Mr Partiban IIangovan, Director of Conference Engagement of National Cancer Society of Malaysia (first from left) with Mr Wong Chun Mun, Managing Director cum Chief Executive Officer of SBS Nexus Berhad (third from left) and witnessed by Mr Warren Cheng, Executive Director cum Chief Operating Officer
of SBS Nexus Berhad (fourth from left)
INFORMATION ON SBS NEXUS BERHAD
The Company is an investment holding company, while its subsidiaries, namely SBS Digital Holdings Sdn Bhd, SBS Digital Media Sdn Bhd, SBS Events Sdn Bhd, SBS Media Tech Sdn Bhd, SBS Social Sdn Bhd and Shanghai Media Sdn Bhd are principally involved in the provision of offline branding solutions and digital branding solutions. We are a branding and marketing solution specialist. Our solutions are aimed at amplifying our customers’ business visibility and is driven by our multi-channel marketing ecosystem.
We are providing offline branding solutions comprising out-of-home media services, public relations and event management, as well as offline publications; and digital branding solutions comprising online marketing services, digital broadcasts, video production, digital-out-of-home media and online media, as well as mobile and web- based applications, and website development.
As part of our marketing strategy, we organise and host business awards and recognition events, as well as networking events, as part of our business leads generation initiatives, from which we also derive revenue. These events enable us to generate business leads from potential customers (i.e. entrepreneurs, micro-SMEs, SMEs and corporations) and it also serves as a service that benefits our customers by providing them a platform to drive branding and publicity.
With the wide range of services offered, we positioned ourselves as a one-stop solution provider of branding and marketing solutions for customers in various stages of business lifecycle. As early-stage businesses grow into SMEs and subsequently
established businesses, our wide range of services can cater to the branding and marketing needs of businesses in their respective stage of business lifecycle.
Additionally, we are able to propose and cross-sell different branding and marketing solutions to customers to create a seamless and cohesive branding strategy for our customers.