
A well-thought-out flyer distribution campaign is a highly effective marketing strategy, especially when used with other marketing methods. To give an example, 38% of flyers are kept for at least a few days, and 13% are held for over a week. So, if you want to learn more about flyer distribution and how it can level up your marketing strategy, read ahead, and we’ll give you all the information you need to launch your flyers successfully!
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What is Flyer Distribution?
In an increasingly saturated digital environment, offline marketing can be a great way to differentiate your business from its competitors, as it provides a form of accessibility that other forms of marketing can’t match. Flyer distribution is a unique offline marketing strategy that involves issuing paper or card advertisements to a target audience. It is popular amongst businesses of all sizes thanks to its low cost and ability to draw in an audience. This is usually done by physically handing out flyers in a public space, such as a shopping mall or on the streets. It can also be achieved through mailing the flyers to individuals or households.
Why Does Flyer Distribution Still Work?
Many believe offline marketing is antiquated and has no place in a contemporary marketing strategy in a world full of digital media. To think this, however, is wrong. Research shows flyer deliveries rate higher in terms of ROI than T.V., Press, Radio and online advertising. In essence, it enables businesses to embrace a personalized approach to marketing, which is often lost through online adverts. Flyer advertising is still effective which provides a tangible and tactile aspect to advertising that can be shared and displayed in high-traffic areas, such as at events or on the high street.
Can Flyer Distribution Be Paired With a Digital Marketing Strategy?
One study showed that 88% of consumers who search for a local business on their mobile call or visit that business within a day, and 82% of consumers trust print ads the most when making a decision. With these numbers in mind, it is clear that both offline and online marketing hold an important place within marketing strategies. As conclusion, by combining offline marketing methods with digital tactics, your business can reach a wider clientele and increase its chances of success.
Cr:https://www.oppizi.com/post/is-flyer-distribution-an-effective-marketing-strategy/