Gen Z has a surprisingly traditional bent when it comes to some things. At the same time, they also value reality – and paper is one of the most real among all types of media. You can play into those preferences through the use of print materials. Here are a few ways to use print media to appeal to Gen Z.
Tickle their sense
Gen Z is digitally savvy, they started using their hands to manipulate technology before they could walk. Print is inherently tactile, it is a great medium to tap into that natural dexterity. Paper is fun to touch, fold, and otherwise manipulate. You can take advantage of this by choosing a heavier stock of paper with tons of texture to tempt your audience away from their tech.
Make it unique
Gen Z is the most ethnically diverse, gender fluid, pluralistic generation. They are not bound by the boring, therefore you should tap into their love of the unusual by making something truly unique. You can consider incorporating unusual shapes or innovative layout in your print materials. Make materials fun and engaging; so they don’t want to throw them aside.
Create something interactive and shareable
Gen Z keeps a pretty close relationship with friends and family. You can incorporate that into your marketing campaign by making materials that encourage them to interact and share with their friends, for instance, a booklet with tear-off coupons they can give to their friends. You might also find ways to incorporate gamification and social media mentions into your print marketing.
Emphasize sustainability
One of the biggest perceived drawbacks about print marketing is that it takes a lot of resources to produce anything on paper, and 76 percent of Gen Z worry about humans’ impact on the environment.
For your next project, you may choose an alternative paper source like sugar cane and bamboo. With sustainable printing methods, you can create great marketing materials without running counter to Gen Z’s green ideals. Plus, it gives you an extra talking point with your audience.
Make your point quickly
Gen Zers are not particularly attentive a lot. On average, you have about 8 seconds to catch and keep Gen Z’s attention. Once you’ve got it, it might be a battle to hold on to it too. Prepare a clear, direct message when you market to Gen Z. Make sure they know what you’re about at the moment they receive your brochure or flyer.
Read more: WHY GEN Z MAY PREFER PRINT MEDIA
Conclusion
No matter how many technological advancements we see in our lifetime, print media will likely continue to have a place in marketing. Though messaging and design keeps evolving, the fundamentals of physical media will keep the same.
If you are ready to reach Gen Z with print marketing, SBS Print is here to help, providing different printing solutions, including flyers, bunting, banners, pocket tissue, and more. Together with us, let’s get your creative juices flowing and turn your ideas into reality. Contact us today