We’ve talked about different types of branding in the last article. Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your industry, personal branding can help increase your reputation as a leader.
Why is personal branding important
Personal branding is important because it helps give a person more credibility. With more people building personal brands, you need to put yourself out there to get noticed. Think of it almost like an online portfolio about yourself. Branding yourself allows more people to get to know who you are and how you bring value. It can also help you land new opportunities like business deals or marketing partnerships.
How personal branding can Improve your brand
- Attract the right consumers – A sorted and amazing personal brand boosts potential customers or clients to know you’re not one for them. You’ll give your ideal customers even more reason to connect with you and become loyal customers.
- Customers buy emotions, not products – Customers usually seek emotional faith first before buying anything. Personal branding is most of the time about honesty, trust, and positive emotions. Only then does the rest of the value proposition come into consideration.
- Develop and exhibit your value – Look for chances to be a guest expert on company webinar, write industry-focused articles, be a guest speaker at university, etc. As you start to gather this experience, the chances will snowball and you can share your value.
- Enable client’s recommendation – A strong personal brand makes the credibility of a business firm and strong. If you need to emerge as a nicely-recognized name that people consider, you want to exercise what you pontificate, make social media visibility and gain energy via networking.
How to improve your personal brand
Once you have started to work on your personal branding, feedback and ensuring your self-branding is aligned with your personal branding statement will help you improve on your progress.
You may follow these steps to improve your personal brand:
- Research and create your personal branding statement
- Build a personal branding strategy
- Monitor your personal brand engagement
- Develop your personal brand
- Have a communication plan
- Measure your success regularly
Avoid these personal branding mistakes
Branding yourself is time-consuming, slow and sometimes hard. We highlight a few things to consider when branding yourself, so that you can improve your personal branding efficiency.
- Don’t ignore other influencers – You are not the only one in your industry building their personal brand, and others have been there longer. Do your research to make sure your aim, your competitors, and identify your potential partners.
- Don’t ignore your followers – Once you have built even a small follower base, make sure you listen to what they are saying, you might uncover something that you didn’t know about before.
- Being consistent – Being consistent is the most critical element of self-branding. Trust is ultimately what followers want. Followers identify with specific thought structures, and they follow people who think similarly to them. If you change these fundamental beliefs, followers will not trust in your personal brand any longer.
Conclusion
Building a personal brand can help elevate your business to new heights. Following these tips help increase your chances of success in your business. It can be scary to put yourself out there, but the reward is much greater than the risk.