Startups have recently become a very popular idea among beginner entrepreneurs. There are over 300 million startups in the world, but only 20% remain on the market for more than a few years and become successful. Even if you are just trying to set up a startup, you have to go through the entire branding process to build up a brand in order to survive. Here we prepare some branding tips for startups.
(1) Define startup brand identity
Before you start your own business, you probably don’t have much resources for development yet, but you still need to create a list of brand attributes. Write a strong value proposition before creating your branding strategies. As a startup founder, you should also work on creating a brand personality that shapes your brand image. The most important thing is to find a few features that make your brand unique, express its values well and support establishing and maintaining a strong brand identity.
(2) Give the brand a name
With the logo, it supports the brand recognition. New brands whose name does not refer to the company’s business profile can use a short signature line in the logo. The company’s slogan as well as other taglines containing the key message also add up to the startup brand identity and support the process of brand positioning in the market. The company’s slogan should be based on the most important values that constitute the foundation of the brand.
(3) Verify your brand strategy
Small business owners always miss out the importance of personal branding. You should take care of it if you are interested in creating an effective startup branding strategy. It is always beneficial to observe the other businesses on the market to gain insight into successful startup branding strategies. Also you should make sure that everything is unique, and no other company has the same name or similar logo to avoid confusion and be accused of plagiarism.
(4) Develop a marketing strategy
Creating product and service is not the end of the sales process. You still need to inform the potential customers about their existence and convince them to order those. Thus, an appropriate strategy and marketing campaigns are essential. A strong brand must have good marketing. It is good to create emotional brand guidelines for any type of marketing campaign. Using the guideline across different distribution channels will allow you to achieve a consistent brand message. Remember, not combining marketing with brand strategy can result in marketing failure.
(5) Don’t work everything on your own
Branding for a new business is a challenge. Assuming that you can handle everything on your own? Unfortunately, not always. Sometimes it is necessary to use the services of a branding agency, even if they cost money. ShangHai provides company branding services, mainly in Mandarin. Also, you may need employees for your business development.
Conclusion
Brand building for startups is a difficult and long term process, therefore patience is very important here. We hope that our branding tips may help you to build a brand that can survive for many years and become successful. Need help on business branding solution? Contact us