It is not surprising when you walk through a train station, there are a few workers handing out tissue paper. Yes – free tissue paper! Of course these tissue papers also contain marketing material, either printed on the packet, or sometimes in the form of a card attached to the packet. You may be thinking, does it work? Well in fact, this tactic has its own merit. Let’s see how it can be an effective marketing tool for your brand!
(1) Functional
Some consumers reject flyers because they already know that it is an advertisement. But according to a survey did in Japan, 76% of respondents will accept a free tissue pack, which shows that they are more accepting of free tissue. The secret is probably that tissues are functional. Even if it only saves the consumer a few cents, the consumer will still accept it as tissue is useful to them.
(2) Visible
People bring pocket tissue around with them. A pack of tissue may be used multiple times across a day. Everytime the person uses it, they give your advertisement another look. Also, tissue is something people tend to leave around, or give away to others who need it at the moment. Through these organic channels, your advertisement can find new audiences quickly and easily.
(3) Suitable for most people
Figuring out a way to reach out to your audience is one of the tough parts of marketing. But pocket tissue marketing works with every demographic. Thus, you can use tissue marketing to widespread your campaign such as raising issue awareness, generating hype, or boosting brand awareness. If you want to narrow down your target audience demographic, you can control the location you dispense the tissue packets.
(4) Economical
Compared to other conventional marketing and advertising methods, tissue advertising is super cost-effective. Custom tissue packs won’t cost you so much, especially if you order in bulk. The most labour-intensive part might be having to employ people to give out the tissue packs. However, if you find willing businesses to display the free tissue for you at their counters, you can even save the labour cost.
Conclusion
As you can see, pocket tissue marketing isn’t a wild idea. It has its fair share of advantages, especially for businesses who have limited budgets. The consumers will not turn down something that will be useful for them. So, as a brand, the key is to give your customers something of value, even while getting your name out there. Want to know more about SBS pocket tissue advertising services? Contact us now!